Buyers are smart.
They’ve caught onto our marketing tricks and strategies, and what used to work isn’t working anymore.
To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.
In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to “buy this” and instead extend the powerful invitation to “be this.” – no matter what you sell or the size of your budget.
Once you understand this revolutionary approach to marketing, you’ll never go back to the outdated, overused outcomes-based marketing approach again.
Author: Veronica Romney
Binding Type: Paperback
Publisher: Losomo Inc.
Published: 01/21/2025
Pages: 304
Weight: 0.67lbs
Size: 8.00h x 5.00w x 0.68d
ISBN: 9798218625931
Language: English
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