From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Author: Lowey Bundy Sichol
Binding Type: Paperback
Publisher: Clarion Books
Published: 02/12/2019
Series: From an Idea to
Pages: 128
Weight: 0.35lbs
Size: 7.40h x 5.20w x 0.40d
ISBN: 9781328453631
Language: English
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