Advertising & Promotion
-
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
-
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
$29.00 Add to cart“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers… In the same industry, I have o… [more below]
- Author: Willingham, Ron
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 17 2003
- ISBN10: 0385509561
- Language: English
-
Confessions of an Advertising Man
$24.95 Add to cartA new edition of the timeless business classic featured on Mad Men–as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest offic… [more below]
- Author: Ogilvy, David
- Binding: Paperback
- Page Count: 192
- Publish Date: January 01 2012
- ISBN10: 190491537X
- Language: English
-
It’s Not How Good You Are, It’s How Good You Want to Be
$14.95 Add to cartIt’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the imp
- Author: Arden, Paul
- Binding: Paperback
- Page Count: 128
- Publish Date: June 01 2003
- ISBN10: 0714843377
- Language: English
-
A Technique for Producing Ideas
$11.00 Add to cartA step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriter
- Series: Advertising Age Classics Library
- Author: Young, James
- Binding: Paperback
- Page Count: 64
- Publish Date: February 11, 2003
- ISBN10: 0071410945
- Language: English
-
This Note’s For You: Popular Music + Advertising = Marketing Excellence
$21.99 Add to cartThis Note’s For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywher
- Author: Allan, David
- Binding: Paperback
- Page Count: 200
- Publish Date: January 20, 2015
- ISBN10: 1631570013
- Language: English
-
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
$17.95 Add to cartBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertisin- Series: Cashvertising
- Author: Whitman, Drew Eric
- Binding: Paperback
- Page Count: 208
- Publish Date: November 15 2008
- ISBN10: 1601630328
- Language: English
-
Advertising: Concept and Copy
$65.00 Read moreA classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart s
- Author: Felton, George
- Binding: Paperback
- Page Count: 320
- Publish Date: August 05, 2013
- ISBN10: 0393733866
- Language: English
