Advertising Age Classics Library

A step-by-step technique for sparking breakthrough creativity in advertising–or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriter

• Series: Advertising Age Classics Library
• Author: Young, James
• Binding: Paperback
• Page Count: 64
• Publish Date: February 11, 2003
• ISBN10: 0071410945
• Language: English