Advertising & Promotion
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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
$29.00 Add to cart“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers… In the same industry, I have o… [more below]
- Author: Willingham, Ron
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 17 2003
- ISBN10: 0385509561
- Language: English
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Confessions of an Advertising Man
$24.95 Add to cartA new edition of the timeless business classic featured on Mad Men–as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest offic… [more below]
- Author: Ogilvy, David
- Binding: Paperback
- Page Count: 192
- Publish Date: January 01 2012
- ISBN10: 190491537X
- Language: English
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It’s Not How Good You Are, It’s How Good You Want to Be
$14.95 Add to cartIt’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the imp
- Author: Arden, Paul
- Binding: Paperback
- Page Count: 128
- Publish Date: June 01 2003
- ISBN10: 0714843377
- Language: English
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All
$18.00 Add to cartThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
“What’s your story?”
Legendary business writer Seth Godin has three essential questions for every marketer:- Author: Godin, Seth
- Binding: Paperback
- Page Count: 240
- Publish Date: April 24, 2012
- ISBN10: 1591845335
- Language: English
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A Technique for Producing Ideas
$11.00 Add to cartA step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriter
- Series: Advertising Age Classics Library
- Author: Young, James
- Binding: Paperback
- Page Count: 64
- Publish Date: February 11, 2003
- ISBN10: 0071410945
- Language: English
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Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
$14.97 Add to cartWithout true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to
- Author: McKinney, Priscilla
- Binding: Paperback
- Page Count: 244
- Publish Date: September 01 2023
- ISBN10: 1544535414
- Language: English
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Propaganda
$14.95 Add to cart“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”–Noam Chomsky
“The con
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 168
- Publish Date: September 01, 2004
- ISBN10: 0970312598
- Language: English
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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
$22.99 Add to cartThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create an
- Series: Made Simple
- Author: Miller, Donald
- Binding: Paperback
- Page Count: 208
- Publish Date: March 02 2021
- ISBN10: 1400217644
- Language: English
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The Brand Gap: Revised Edition
$39.99 Add to cartAll the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!
– With clients like Kodak, Sun, and Procter and Gamble, auth- Series: Aiga Design Press
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 208
- Publish Date: August 01 2005
- ISBN10: 0321348109
- Language: English
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This Note’s For You: Popular Music + Advertising = Marketing Excellence
$21.99 Add to cartThis Note’s For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywher
- Author: Allan, David
- Binding: Paperback
- Page Count: 200
- Publish Date: January 20, 2015
- ISBN10: 1631570013
- Language: English
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Instagram for Business for Dummies
$29.99 Read morePut your best brand story in front of 1+ billion users
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in
- Author: Herman, Jenn
- Binding: Paperback
- Page Count: 368
- Publish Date: January 20, 2021
- ISBN10: 1119696593
- Language: English
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Hypno-Tising: The Secrets and Science of Ads That Sell More…
$15.99 Add to cartImagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate consumers to make an immediate change in their behavior by buying your product or service
- Author: Young, Mark
- Binding: Paperback
- Page Count: 228
- Publish Date: December 07, 2021
- ISBN10: 1544526091
- Language: English
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Ultimate Guide to Youtube for Business
$21.99 Read moreThe Ultimate Guide to YouTube for Business helps small business owners create marketing videos to help promote their products, share their story, build a community around their brand without spending
- Series: Ultimate
- Author: The Staff of Entrepreneur Media
- Binding: Paperback
- Page Count: 274
- Publish Date: March 27, 2018
- ISBN10: 1599186195
- Language: English
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Ultimate Guide to Pinterest for Business
$21.95 Read moreWith 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effect
- Series: Ultimate
- Author: Leland, Karen
- Binding: Paperback
- Page Count: 190
- Publish Date: May 01, 2013
- ISBN10: 1599185083
- Language: English
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
$17.95 Add to cartBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertisin- Series: Cashvertising
- Author: Whitman, Drew Eric
- Binding: Paperback
- Page Count: 208
- Publish Date: November 15 2008
- ISBN10: 1601630328
- Language: English
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Advertising: Concept and Copy
$65.00 Read moreA classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart s
- Author: Felton, George
- Binding: Paperback
- Page Count: 320
- Publish Date: August 05, 2013
- ISBN10: 0393733866
- Language: English
