Brand name products - Management
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
$29.95 Add to cartMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav
- Author: Whitler, Kimberly A.
- Binding: Hardcover
- Page Count: 264
- Publish Date: September 07 2021
- ISBN10: 0231189001
- Language: English
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Aaker on Branding: 20 Principles That Drive Success
$17.95 Add to cart“Aaker on Branding” provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David … [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 220
- Publish Date: July 15 2014
- ISBN10: 1614488320
- Language: English
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No LOGO: No Space, No Choice, No Jobs
$25.00 Add to cartA Tenth Anniversary Edition of Naomi Klein’s No Logo with a New Introduction by the Author
NO LOGO was an international bestseller and “a movement bible” (The New York Times). Naomi Klein’s second boo- Author: Klein, Naomi
- Binding: Paperback
- Page Count: 544
- Publish Date: November 24 2009
- ISBN10: 0312429274
- Language: English
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99 Add to cartThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Brandi
- Author: Ries, Al
- Binding: Paperback
- Page Count: 272
- Publish Date: September 17 2002
- ISBN10: 0060007737
- Language: English
