Business Expert Press
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When Graduation’s Over, Learning Begins: Lessons for STEM Students and Professionals
$31.99 Add to cartWhat They Didn’t Teach You in School: Lessons for STEM Students and Professionals
Science, Technology, Engineering, and Math education has been described as, “drinking from a firehose.” STEM students a
- Author: Forsgren, Roger
- Binding: Paperback
- Page Count: 158
- Publish Date: February 16 2023
- ISBN10: 1637424361
- Language: English
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Forecasting Fundamentals
$21.99 Add to cartThis book is for everyone who wants to make better forecasts. It is not about mathematics and statistics. It is about following a well-established forecasting process to create and implement good fore… [more below]
- Author: Sanders, Nada
- Binding: Paperback
- Page Count: 122
- Publish Date: November 14 2016
- ISBN10: 1606498703
- Language: English
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Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy
$28.99 Add to cartThis book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.
The disci
- Author: Roberts, Dave
- Binding: Paperback
- Page Count: 146
- Publish Date: January 27 2022
- ISBN10: 1637421915
- Language: English
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Lean Knowledge Management: How NASA Implemented a Practical KM Program
$26.99 Add to cart“The new world is one based on knowledge. Lean KM offers a practical approach to Knowledge Management, filled with historical references and interesting stories. It brought back wonderful memories of
- Author: Forsgren, Roger
- Binding: Paperback
- Page Count: 132
- Publish Date: October 19 2021
- ISBN10: 1637421338
- Language: English
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The Agile Edge: Managing Projects Effectively Using Agile Scrum
$21.99 Add to cartThis concise book is an effective source for understanding Agile Scrum development; why we use it and how it works. It will explain how work gets done in manageable iterations (sprints) and the team m… [more below]
- Author: Vanderjack, Brian
- Binding: Paperback
- Page Count: 68
- Publish Date: August 10 2015
- ISBN10: 1631571869
- Language: English
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Hybrid Project Management: Using Agile with Traditional PM Methodologies to Succeed on Modern Projects
$31.99 Add to cartCompared to a few decades ago, companies today are faced with a much more challenging environment providing successful products and solutions for their customers. They are dealing with global competit
- Author: Tolbert, Mark
- Binding: Hardcover
- Page Count: 182
- Publish Date: October 08 2020
- ISBN10: 1637423519
- Language: English
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Introduction to Business: A Primer On Basic Business Operations
$26.99 Add to cartDo we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind o
- Author: Flynn, Patrice
- Binding: Paperback
- Page Count: 160
- Publish Date: November 27 2019
- ISBN10: 1949991482
- Language: English
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An Overview of The Public Relations Function, Second Edition
$26.99 Add to cartThis second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickl… [more below]
- Author: Bowen, Shannon A.
- Binding: Paperback
- Page Count: 196
- Publish Date: March 04 2019
- ISBN10: 1949443663
- Language: English
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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
$33.73 Add to cartContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up … [more below]
- Author: Michaelson, David
- Binding: Paperback
- Page Count: 289
- Publish Date: January 24 2017
- ISBN10: 1631577611
- Language: English
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Social Media Ethics Made Easy: How to Comply with FTC Guidelines
$21.99 Add to cartSocial Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their r… [more below]
- Author: Barnes, Joseph W.
- Binding: Paperback
- Page Count: 120
- Publish Date: August 23 2016
- ISBN10: 1606498525
- Language: English
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Negotiating With Agility: A Manager’s Guide to Better Labor Agreements
$31.99 Add to cartAt last: a concise, practical guide that shows managers how to create agility at the bargaining table through thoughtful planning and preparation in the weeks, months, and years before formal negotiat
- Author: Beyerchen, Kathy
- Binding: Paperback
- Page Count: 178
- Publish Date: June 29 2023
- ISBN10: 163742471X
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$32.48 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Paperback
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637421559
- Language: English
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The Business-Minded CISO: How to Organize, Evangelize, and Operate an Enterprise-wide IT Risk Management Program
$28.99 Add to cartThis book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 d… [more below]
- Author: Kissinger, Bryan C.
- Binding: Paperback
- Page Count: 142
- Publish Date: March 09 2020
- ISBN10: 195152750X
- Language: English
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Family Business Governance: Increasing Business Effectiveness and Professionalism
$26.99 Add to cartThis book presents research-based information to provide the reader a deeper understanding of the complex nature of family owned businesses, their problems and challenges, and the unique governance st… [more below]
- Author: Alderson, Keanon J.
- Binding: Paperback
- Page Count: 166
- Publish Date: April 15 2019
- ISBN10: 194999130X
- Language: English
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Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset
$21.99 Add to cartThis book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, … [more below]
- Author: Zhuplev, Anatoly
- Binding: Paperback
- Page Count: 180
- Publish Date: May 08 2018
- ISBN10: 1947098209
- Language: English
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Business Analytics, Volume II: A Data Driven Decision Making Approach for Business
$41.99 Add to cartThis business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance … [more below]
- Author: Sahay, Amar
- Binding: Paperback
- Page Count: 404
- Publish Date: November 08 2019
- ISBN10: 1631574795
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$39.98 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Hardcover
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637423241
- Language: English
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Getting It Right When It Matters Most: Self-Leadership for Work and Life
$36.99 Add to cartDiscover how to Get It Right in your Moments That Matter-when the situation is complex and relational-and the stakes are high. Transform the outcome of your most challenging situations and interaction… [more below]
- Author: Gambill, Tony
- Binding: Hardcover
- Page Count: 234
- Publish Date: June 01 2021
- ISBN10: 1637423454
- Language: English
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Operational Risk Management: Organizational Controls and Incentive System Design
$31.99 Add to cartThis book explores the concept of operational risk as well as the mechanisms used to diminish the impact and occurrence of risks: the organizational control system.
- Author: Bol, Jasmijn
- Binding: Paperback
- Page Count: 172
- Publish Date: May 15 2021
- ISBN10: 1637420129
- Language: English
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Public Relations Ethics: How To Practice PR Without Losing Your Soul
$34.82 Add to cartThis book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from
- Author: Martin, Dick
- Binding: Paperback
- Page Count: 262
- Publish Date: December 07 2015
- ISBN10: 163157146X
- Language: English
