Drugs - Marketing

Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be … [more below]

• Author: Moynihan, Ray
• Binding: Paperback
• Page Count: 272
• Publish Date: June 23 2006
• ISBN10: 156025856X
• Language: English