Kimberly A. Whitler

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav

… [more below]

• Author: Whitler, Kimberly A.
• Binding: Hardcover
• Page Count: 264
• Publish Date: September 07 2021
• ISBN10: 0231189001
• Language: English