Public relations
-
Buy-In: Saving Your Good Idea from Getting Shot Down
$25.00 Add to cartYou’ve got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal b… [more below]
- Author: Kotter, John P.
- Binding: Hardcover
- Page Count: 208
- Publish Date: October 06 2010
- ISBN10: 1422157296
- Language: English
-
Crystallizing Public Opinion
$15.95 Add to cartA seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence p… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 216
- Publish Date: August 16 2011
- ISBN10: 193543926X
- Language: English
-
Public Relations Ethics: How To Practice PR Without Losing Your Soul
$34.82 Add to cartThis book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from
- Author: Martin, Dick
- Binding: Paperback
- Page Count: 262
- Publish Date: December 07 2015
- ISBN10: 163157146X
- Language: English
-
The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career
$15.99 Add to cartIn today’s turbulent world, the issue isn’t if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book h
- Author: Weinhold, Rob
- Binding: Paperback
- Page Count: 218
- Publish Date: November 01 2016
- ISBN10: 1627201130
- Language: English
-
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
$24.00 Add to cartThis book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.
The recent rash of corporate scandals?and the ensuing financial ruin
- Author: Golin, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: February 12 2006
- ISBN10: 0814473881
- Language: English
-
Masters of Disaster
$20.00 Add to cartWhether you’re a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn’t have to be … [more below]
- Author: Lehane, Christopher
- Binding: Paperback
- Page Count: 256
- Publish Date: March 04 2014
- ISBN10: 113727896X
- Language: English
-
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
$30.00 Add to cartIn this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will… [more below]
- Author: Aaker, David A.
- Binding: Paperback
- Page Count: 368
- Publish Date: March 24 2020
- ISBN10: 1982146524
- Language: English
-
Game Face: The Media Training Playbook, 19 Cautionary Tales
$18.95 Add to cartIN SCHOOL WE’RE TAUGHT THE WRITTEN WORD; IN LIFE IT’S WHAT WE SAY THAT MATTERS – ESPECIALLY DURING MEDIA INTERVIEWS
Game Face pushes the playback button on 19 real media interviews to illustrate th
- Author: Williams, Bodine
- Binding: Paperback
- Page Count: 226
- Publish Date: October 15 2018
- ISBN10: 0990886107
- Language: English
-
Get Together: How to Build a Community with Your People
$23.00 Add to cartA practical and heartfelt guide to cultivating a community, online or IRL.
Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cul- Author: Richardson, Bailey
- Binding: Hardcover
- Page Count: 192
- Publish Date: August 20 2019
- ISBN10: 1732265194
- Language: English
-
In Every Mirror She’s Black
$26.99 Add to cartA Good Morning America Buzz Pick!
As seen in Vulture, Essence, Good Morning America, The Independent, Goodreads, PureWow, and many more!
“A sexy, surprising, searing debut about love, loss, desire, and
- Author: ?k?nm?d? ?kerstr?m, Lol?
- Binding: Hardcover
- Page Count: 416
- Publish Date: September 07 2021
- ISBN10: 1728240387
- Language: English
-
The Edward Bernays Reader: From Propaganda to the Engineering of Consent
$19.95 Read moreNicknamed “the father of public relations,” Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his u
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 296
- Publish Date: September 14 2021
- ISBN10: 1632462044
- Language: English
-
Narrative and Numbers: The Value of Stories in Business
$29.95 Add to cartHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and expe
- Series: Columbia Business School Publishing
- Author: Damodaran, Aswath
- Binding: Hardcover
- Page Count: 296
- Publish Date: January 10, 2017
- ISBN10: 0231180489
- Language: English
-
So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche
$29.99 Add to cartThe Instant #1 International Bestseller
“With no steps skipped, Joshua’s book unveils a blueprint for leveraging the visibility you’ve already earned and transforming it into a thriving, monetized vent
- Author: Lisec, Joshua
- Binding: Hardcover
- Page Count: 170
- Publish Date: June 15, 2023
- ISBN10: 9798988347422
- Language: English
-
Changing Employee Behavior: How to Drive Performance by Bringing Out the Best in People
$44.99 Add to cartAn important part of every manager’s job is changing people’s behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing
- Author: Kinley, Nik
- Binding: Hardcover
- Page Count: 265
- Publish Date: July 15 2023
- ISBN10: 3031293398
- Language: English
