Research & Development
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Think by Design: Celebrating Design Thinking and Experiential Learning
$31.99 Add to cartUncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put
- Author: Neier Beran, Stacy
- Binding: Paperback
- Page Count: 178
- Publish Date: November 14 2024
- ISBN10: 1637427085
- Language: English
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation
$19.99 Add to cartIn a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?
Sifti
- Author: Wunker, Stephen
- Binding: Paperback
- Page Count: 224
- Publish Date: February 28 2023
- ISBN10: 1400238765
- Language: English
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Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
$35.00 Add to cartA leading global consulting firm on how to achieve new product launch success rates far above industry averages.
New product launches are risky. But disciplined innovation practices lead to success ra
- Author: Jackson, Stuart E.
- Binding: Hardcover
- Page Count: 318
- Publish Date: March 18 2025
- ISBN10: 1503638855
- Language: English
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For Blood and Money: Billionaires, Biotech, and the Quest for a Blockbuster Drug
$19.99 Add to cartFor Blood and Money tells the little-known story of how an upstart biotechnology company created a one-in-a-million cancer drug, and how the core team–denied their share of the profits–went and did
- Author: Vardi, Nathan
- Binding: Paperback
- Page Count: 288
- Publish Date: January 09 2024
- ISBN10: 1324074752
- Language: English
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The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit
$29.95 Add to cartA comprehensive blueprint for building and selling a successful startup from idea to exit, bypassing failure, and making the planet a better, more equitable place.
Due to a range of frequent and unavo- Author: Shepard, Gregory
- Binding: Hardcover
- Page Count: 272
- Publish Date: September 24 2024
- ISBN10: 1637744323
- Language: English
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The Messenger: Moderna, the Vaccine, and the Business Gamble That Changed the World
$30.00 Add to cartThe inside story of an unprecedented feat of science and business.
At the start of 2020, Moderna was a biotech unicorn with dim prospects. Yes, there was the promise of its disruptive innovation that c
- Author: Loftus, Peter
- Binding: Hardcover
- Page Count: 320
- Publish Date: July 26 2022
- ISBN10: 1647823196
- Language: English
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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
$37.95 Read moreThe first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer exper
- Author: Kumar, Vijay
- Binding: Paperback
- Page Count: 336
- Publish Date: October 09 2012
- ISBN10: 1118083466
- Language: English
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
$24.95 Read moreFour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on- Author: Chanoff, Matt
- Binding: Paperback
- Page Count: 208
- Publish Date: November 07 2023
- ISBN10: 152300570X
- Language: English
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Embedded Analytics: Integrating Analysis with the Business Workflow
$59.99 Add to cartOver the past 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. And yet, the adoption of data analytics has remained remarkably st
- Author: Farmer, Donald
- Binding: Paperback
- Page Count: 162
- Publish Date: June 20 2023
- ISBN10: 1098120930
- Language: English
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Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
$13.99 Add to cartPartial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. … [more below]
- Author: Wong, Ken Kwong-Kay
- Binding: Paperback
- Page Count: 184
- Publish Date: February 22 2019
- ISBN10: 153206649X
- Language: English
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Design for How People Think: Using Brain Science to Build Better Products
$55.99 Add to cartUser experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your
- Author: Whalen, John
- Binding: Paperback
- Page Count: 236
- Publish Date: May 14 2019
- ISBN10: 1491985453
- Language: English
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Competing Against Luck: The Story of Innovation and Customer Choice
$32.00 Add to cartThe foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo
- Author: Christensen, Clayton M.
- Binding: Hardcover
- Page Count: 288
- Publish Date: October 04 2016
- ISBN10: 0062435612
- Language: English
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
$25.99 Add to cartThe Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insight
- Author: Savoia, Alberto
- Binding: Hardcover
- Page Count: 272
- Publish Date: February 26 2019
- ISBN10: 0062884654
- Language: English
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
$37.00 Add to cartThe Lean Product Playbook ist ein praktischer Leitfaden f? die Schaffung von Produkten, die die Verbraucher sch?zen. Die Entwicklung gro artiger Produkte ist ein schwieriges Unterfangen. Davon zeugt d… [more below]
- Author: Olsen, Dan
- Binding: Hardcover
- Page Count: 336
- Publish Date: June 02 2015
- ISBN10: 1118960874
- Language: English
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The Design of Business: Why Design Thinking Is the Next Competitive Advantage
$35.00 Add to cartMost companies today have innovation envy. They yearn to come up with a game–changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be i
- Author: Martin, Roger L.
- Binding: Hardcover
- Page Count: 208
- Publish Date: October 13 2009
- ISBN10: 1422177807
- Language: English
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The Decision Intelligence Handbook: Practical Steps for Evidence-Based Decisions in a Complex World
$65.99 Add to cartDecision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI i
- Author: Pratt, L. Y.
- Binding: Paperback
- Page Count: 267
- Publish Date: August 01 2023
- ISBN10: 1098139658
- Language: English
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Guide to Product Ownership Analysis
$99.99 Add to cartProduct Ownership Analysis (POA) is a discipline that can be used to assist teams in creating and delivering exceptional products and services for their customers. The Guide to Product Ownership Analy
- Author: Iiba
- Binding: Paperback
- Page Count: 314
- Publish Date: May 13 2021
- ISBN10: 192758423X
- Language: English
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Moonshot: Inside Pfizer’s Nine-Month Race to Make the Impossible Possible
$29.99 Read moreWall Street Journal Bestseller
2022 Genesis Prize Laureate
Axiom Award Bronze Medalist for Business Intelligence / Innovation
The exclusive, first-hand, behind-the-scenes story of how Pfizer raced to cre
- Author: Bourla, Albert
- Binding: Hardcover
- Page Count: 240
- Publish Date: March 08 2022
- ISBN10: 0063210797
- Language: English
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Competir Contra La Suerte: La Historia de la Innovación Y La Elección del Cliente
$19.99 Add to cartLas empresas saben c?mo crecer? C?mo pueden crear productos que est?n seguros de que los clientes quieren comprar? Puede la innovaci?n ser m?s que un juego de ?xito? El profesor Clayton Christensen
- Author: Christensen, Clayton M.
- Binding: Paperback
- Page Count: 256
- Publish Date: September 26 2023
- ISBN10: 1400343216
- Language: Spanish
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Find Your Market: Discover and Win Your Product’s Best Market Opportunity
$24.99 Add to cartA short, practical guide showing you how to find the right market for your product or innovation
The market a startup chooses to pursue has a significant influence on its odds of finding success.
Pick a
- Series: Lean B2B
- Author: Garbugli, Étienne
- Binding: Paperback
- Page Count: 200
- Publish Date: July 12 2023
- ISBN10: 1778074081
- Language: English
