Sara Fortier

Most businesses don’t take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That’s why so many researchers see their insights ignored and struggle t… [more below]

• Author: Fortier, Sara
• Binding: Paperback
• Page Count: 284
• Publish Date: April 21 2026
• ISBN10: 9063699549
• Language: English