The first book to document this change, Mavericks at Work is business “edutainment” for a smart, ambitious readership, profiling some of the most exciting–and often eccentric–CEOs in the United States, while detailing their remarkable strategies for success.
Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.
Author: William C. Taylor, Polly G. Labarre
Binding Type: Paperback
Publisher: William Morrow & Company
Published: 01/02/2008
Pages: 336
Weight: 0.64lbs
Size: 7.90h x 5.20w x 0.90d
ISBN: 9780060779627
Language: English
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