WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business-working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: – Determine if your business is operationally oriented or market oriented – Identify opportunities for business growth – Understand why marketing execution is sometimes not effective – Assure ongoing market relevance – Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Author: Art Saxby, Pete Hayes
Binding Type: Hardcover
Publisher: Advantage Media Group
Published: 02/18/2016
Pages: 228
Weight: 1.1lbs
Size: 9.10h x 6.00w x 0.80d
ISBN: 9781599325897
Language: English
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