Marketing - Research
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two
$21.99 Add to cartThere are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an
- Author: Ries, Al
- Binding: Paperback
- Page Count: 160
- Publish Date: April 27, 1994
- ISBN10: 0887306667
- Language: English
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Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success
$19.99 Add to cartLearn the proven steps to explode your network marketing results.
In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustai
- Author: Cazzato, Sandro
- Binding: Paperback
- Page Count: 200
- Publish Date: December 07 2025
- ISBN10: 1544550383
- Language: English
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Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success
$29.99 Add to cartLearn the proven steps to explode your network marketing results.
In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustai
- Author: Cazzato, Sandro
- Binding: Hardcover
- Page Count: 200
- Publish Date: December 07 2025
- ISBN10: 1544550391
- Language: English
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Think by Design: Celebrating Design Thinking and Experiential Learning
$31.99 Add to cartUncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put
- Author: Neier Beran, Stacy
- Binding: Paperback
- Page Count: 178
- Publish Date: November 14 2024
- ISBN10: 1637427085
- Language: English
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
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Courageous Marketing: The B2B Marketer’s Playbook for Career Success
$31.99 Add to cart**#1 Bestseller in Marketing & Sales**
Take the Boring Out of B2B Marketing
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au
- Author: Ledergor, Udi
- Binding: Hardcover
- Page Count: 204
- Publish Date: April 10 2025
- ISBN10: 9798992178418
- Language: English
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Focus
$17.99 Add to cartWhat’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on th
- Series: Collins Business Essentials
- Author: Ries, Al
- Binding: Paperback
- Page Count: 320
- Publish Date: April 17 2024
- ISBN10: 0060799900
- Language: English
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Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time
$34.99 Add to cartGood ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testame
- Author: Kinsella, Topher
- Binding: Hardcover
- Page Count: 188
- Publish Date: November 09 2023
- ISBN10: 9798989247615
- Language: English
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Hack The Buyer Brain
$20.99 Add to cartHack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave – laying out a simple approach to sales and marketing that skyrockets profits.
Have you ever
- Author: MacDonald, Kenda
- Binding: Paperback
- Page Count: 228
- Publish Date: May 01 2019
- ISBN10: 1912713950
- Language: English
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The Brand Flip: Why Customers Now Run Companies and How to Profit from It
$39.99 Add to cartBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering… [more below]
- Series: Voices That Matter
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 160
- Publish Date: August 09 2015
- ISBN10: 0134172817
- Language: English
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
$25.99 Add to cartWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ig- Author: Saxby, Art
- Binding: Hardcover
- Page Count: 228
- Publish Date: February 18 2016
- ISBN10: 1599325896
- Language: English
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
$17.95 Add to cartThe Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their busi… [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 260
- Publish Date: October 04 2022
- ISBN10: 1631959883
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$25.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
$49.99 Add to cartAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are … [more below]
- Author: Calkins, Tim
- Binding: Paperback
- Page Count: 248
- Publish Date: December 21 2012
- ISBN10: 0230340334
- Language: English
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
$10.99 Add to cartFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her
- Author: Beall, Anne E.
- Binding: Paperback
- Page Count: 144
- Publish Date: November 18 2022
- ISBN10: 9798985888447
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
$20.99 Add to cartRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer c
- Author: Underhill, Paco
- Binding: Paperback
- Page Count: 320
- Publish Date: December 30, 2008
- ISBN10: 1416595244
- Language: English
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All
$18.00 Add to cartThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
“What’s your story?”
Legendary business writer Seth Godin has three essential questions for every marketer:- Author: Godin, Seth
- Binding: Paperback
- Page Count: 240
- Publish Date: April 24, 2012
- ISBN10: 1591845335
- Language: English
