Advertising & Promotion
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Monkee Business: The Revolutionary Made-For-TV Band
$19.66 Add to cartThe Monkees had everything-a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy… [more below]
- Author: Lefcowitz, Eric
- Binding: Paperback
- Page Count: 298
- Publish Date: March 11 2024
- ISBN10: 0943249007
- Language: English
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Selling Creative – Advertising Men and Women in the Hall of Fame
$68.00 Add to cartAmericans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are an
- Author: Warlick, Mary E.
- Binding: Paperback
- Page Count: 324
- Publish Date: January 10 2023
- ISBN10: 0578895722
- Language: English
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Crystallizing Public Opinion
$12.95 Read moreFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written abou… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 144
- Publish Date: October 16 2019
- ISBN10: 0486836584
- Language: English
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
$28.00 Add to cartGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha… [more below]
- Author: Sugarman, Joseph
- Binding: Paperback
- Page Count: 368
- Publish Date: December 01 2006
- ISBN10: 0470051248
- Language: English
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From So What? to So Funded!: How nonprofits use stories to create impact and change the world
$18.00 Add to cartJane has dedicated her life’s work to a cause that matters. But something isn’t working, and Jane is having a hard time getting people to support the great work her organization does. They don’t seem
- Author: Gerber, Lisa
- Binding: Paperback
- Page Count: 150
- Publish Date: November 10 2021
- ISBN10: 9798985138504
- Language: English
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Permission Granted
$14.99 Add to cartDiscover how life changes when you give yourself permission! This book will take you through lessons, stories and experiences of what happens when we say yes to life and ourselves! When you grant your
- Author: Butler, Kate
- Binding: Paperback
- Page Count: 222
- Publish Date: March 31 2023
- ISBN10: 1957124776
- Language: English
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
$42.00 Add to cartA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how … [more below]
- Author: Mark, Margaret
- Binding: Hardcover
- Page Count: 400
- Publish Date: February 06 2001
- ISBN10: 0071364153
- Language: English
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Junior: Writing Your Way Ahead in Advertising
$29.95 Read moreThere are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he sho… [more below]
- Author: Kemeny, Thomas
- Binding: Hardcover
- Page Count: 180
- Publish Date: May 14 2019
- ISBN10: 1576879127
- Language: English
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Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney
$30.00 Add to cartProceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.
IN NOVEMBER 1999, Hong Kon
- Author: Mehrmann, Tom
- Binding: Hardcover
- Page Count: 278
- Publish Date: October 23 2018
- ISBN10: 9811190550
- Language: English
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Introduction to Programmatic Advertising
$19.99 Add to cartProgrammatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introductio
- Author: Kosorin, Dominik
- Binding: Paperback
- Page Count: 152
- Publish Date: May 10 2016
- ISBN10: 8026096118
- Language: English
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Secret Formulas of the Wizard of Ads
$16.95 Add to cartPeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret
- Series: Wizard of Ads #2
- Author: Williams, Roy H.
- Binding: Paperback
- Page Count: 224
- Publish Date: August 10 1999
- ISBN10: 1885167393
- Language: English
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Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch
$37.99 Add to cartAre you looking to establish a marketing and communications department from scratch?
Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession,
- Author: Kaabour, Marwa
- Binding: Paperback
- Page Count: 416
- Publish Date: February 01 2023
- ISBN10: 1761240730
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$16.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Paperback
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537379
- Language: English
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How to Make Money with Amazon Affiliate Marketing: The Ultimate Step-By-Step Guide to Making Money from Home (or Anywhere in the World)
$12.99 Add to cartDo you want to learn how to make money online with Amazon affiliate marketing?
This book will take you step-by-step so that you can begin making money online. For over 10 years, the author Michael Gree
- Author: Greene, Michael
- Binding: Paperback
- Page Count: 36
- Publish Date: May 25 2020
- ISBN10: 1952964431
- Language: English
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Ultimate Guide to Google Ads
$29.99 Add to cartFocusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerfu… [more below]
- Series: Ultimate
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 268
- Publish Date: November 24 2020
- ISBN10: 159918673X
- Language: English
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Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney
$25.00 Add to cartProceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.
IN NOVEMBER 1999, Hong Kon
- Author: Mehrmann, Tom
- Binding: Paperback
- Page Count: 278
- Publish Date: October 23 2018
- ISBN10: 9811189811
- Language: English
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The Anti-Capitalist Book of Fashion
$19.95 Add to cartThe award-winning classic on why we must revolutionise the fashion industry
*Selected by Emma Watson for her Ultimate Book List*Fashion is political. From the red carpets of the Met Gala to online fa
- Author: Hoskins, Tansy E.
- Binding: Paperback
- Page Count: 368
- Publish Date: August 20 2022
- ISBN10: 0745346618
- Language: English
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Reality in Advertising
$14.95 Add to cartRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on th… [more below]
- Author: Reeves, Rosser
- Binding: Paperback
- Page Count: 172
- Publish Date: July 20 2015
- ISBN10: 0982694148
- Language: English
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99 Add to cartThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Brandi
- Author: Ries, Al
- Binding: Paperback
- Page Count: 272
- Publish Date: September 17 2002
- ISBN10: 0060007737
- Language: English
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Advertising Concept Book 3e: Think Now, Design Later
$31.95 Add to cartIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a comple
- Author: Barry, Pete
- Binding: Paperback
- Page Count: 296
- Publish Date: July 26 2016
- ISBN10: 0500292671
- Language: English
