Joao Heitor de Avila Santos

  • Consumer Behavior

    $110.00
    Paperback
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    Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or se… [more below]

    • Author: Santos, Joao Heitor de Avila
    • Binding: Paperback
    • Page Count: 260
    • Publish Date: January 10 2024
    • ISBN10: 1774697130
    • Language: English
  • Entrepreneurship

    $110.00
    Paperback
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    Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the princi… [more below]

    • Author: Santos, Joao Heitor de Avila
    • Binding: Paperback
    • Page Count: 260
    • Publish Date: January 10 2024
    • ISBN10: 1774697165
    • Language: English
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