Research
-
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
$24.99 Add to cartMillionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population–and their buying power–is rapidly diminishing, leading to reduced spending.
Ho
- Series: No B.S.
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 360
- Publish Date: September 02 2025
- ISBN10: 1642011835
- Language: English
-
The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
$30.00 Read more“A page-turner that reads like a mystery” (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do… [more below]
- Author: Duncan, David S.
- Binding: Hardcover
- Page Count: 224
- Publish Date: May 04 2021
- ISBN10: 1541774493
- Language: English
-
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
$21.99 Add to cartTwenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with “curiosity and humor” in this New York Times bestseller that reframes the lessons of The Tipping… [more below]
- Author: Gladwell, Malcolm
- Binding: Paperback
- Page Count: 368
- Publish Date: September 30 2025
- ISBN10: 031658150X
- Language: English
-
International Marketing in a Changing World: A Managerial Guidebook
$37.99 Add to cartNavigate Global Markets with Confidence
International marketing has never been more complex – or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are tr
- Author: Akdeniz, M. Billur
- Binding: Paperback
- Page Count: 266
- Publish Date: August 19 2025
- ISBN10: 1637428480
- Language: English
-
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents–And What They Mean for America’s Future
$21.99 Add to cartA groundbreaking, “lavishly informative” (The New York Times) portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another–fro… [more below]
- Author: Twenge, Jean M.
- Binding: Paperback
- Page Count: 560
- Publish Date: January 14 2025
- ISBN10: 1982181621
- Language: English
-
Think by Design: Celebrating Design Thinking and Experiential Learning
$31.99 Add to cartUncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put
- Author: Neier Beran, Stacy
- Binding: Paperback
- Page Count: 178
- Publish Date: November 14 2024
- ISBN10: 1637427085
- Language: English
-
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
-
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
-
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents–And What They Mean for America’s Future
$28.00 Read moreNEW ENTRY IN THE BEST-SELLING LIADEN UNIVERSE(R) SERIES
On a world where cake is a necessity it takes the Grid to protect the civilized and the deaf from the dire influences of the ambient and to keep- Series: Liaden Universe(r) #26
- Author: Lee, Sharon
- Binding: Hardcover
- Page Count: 464
- Publish Date: June 04 2024
- ISBN10: 1982193441
- Language: English
-
The Occasional Human Sacrifice: Medical Experimentation and the Price of Saying No
$29.99 Add to cartThe Occasional Human Sacrifice is an intellectual inquiry into the moral struggle that whistleblowers face, and why it is not the kind of struggle that most people imagine.
Carl Elliott is a bioethici
- Author: Elliott, Carl
- Binding: Hardcover
- Page Count: 368
- Publish Date: May 14 2024
- ISBN10: 1324065508
- Language: English
-
The Knight in History
$18.99 Add to cartA magisterial history of the origins, reality, and legend of the knight
“A carefully researched, concise, readable, and entertaining account of an institution that remains a part of the Western imagina
- Series: Medieval Life #3
- Author: Gies, Frances
- Binding: Paperback
- Page Count: 272
- Publish Date: July 26 2011
- ISBN10: 0060914130
- Language: English
-
La Venganza del Punto Clave / Revenge of the Tipping Point
$24.95 Add to cartUno de los mejores libros de Amazon de 2024
El libro m?s personal de Malcolm Gladwell, «un gur? de lo m?s carism?tico (San Francisco Chronicle), una gu?a para entender las epidemias del mundo m- Author: Gladwell, Malcolm
- Binding: Paperback
- Page Count: 376
- Publish Date: April 15 2025
- ISBN10: 8430627685
- Language: Spanish
-
Emotional Targeting: Win hearts. Boost sales. Own the market.
$19.99 Add to cartBusiness decisions are made with spreadsheets and logic.
…At least, that’s what we tell ourselves.
BUT the science says otherwise.
Every decision (even in B2B) is fundamentally emotional. Yet companie
- Author: Wolf, Talia
- Binding: Paperback
- Page Count: 128
- Publish Date: June 09 2025
- ISBN10: 9659325118
- Language: English
-
The History of Medicine in Twelve Objects
$26.00 Read moreDiscover the fascinating history of medicine from its primitive beginnings to the lifesaving technologies of today.
Award-winning author Dr Carol Cooper takes you on a journey through the 12 objects t- Author: Cooper, Carol
- Binding: Hardcover
- Page Count: 304
- Publish Date: October 22 2024
- ISBN10: 0711294623
- Language: English
-
Simply Physics
$17.99 Add to cartCombining simple, stylish graphics with easy-to-understand text, Simply Physics is the perfect introduction to the subject for those who are short of time but hungry for knowledge.
Compact and clear,- Series: DK Simply
- Author: DK
- Binding: Hardcover
- Page Count: 160
- Publish Date: March 18 2025
- ISBN10: 0593963547
- Language: English
-
Ruler & Compass: Practical Geometric Constructions
$15.00 Read moreFrom the practical fundamentals to the more demanding, this pocket-sized book introduces the origins and basic principles of geometric constructions using ruler and compass, before going on to cover d
- Series: Wooden Books
- Author: Sutton, Andrew
- Binding: Hardcover
- Page Count: 64
- Publish Date: November 03 2009
- ISBN10: 0802717764
- Language: English
-
The New Science of Social Change: A Modern Handbook for Activists
$27.95 Add to cartIn this accessible guide for activists, scholar Lisa Mueller translates cutting-edge empirical research on effective protest to show how to make movements really matter
We are in the middle of a histo- Author: Mueller, Lisa
- Binding: Hardcover
- Page Count: 232
- Publish Date: August 20 2024
- ISBN10: 080701348X
- Language: English
-
Courageous Marketing: The B2B Marketer’s Playbook for Career Success
$31.99 Add to cart**#1 Bestseller in Marketing & Sales**
Take the Boring Out of B2B Marketing
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au
- Author: Ledergor, Udi
- Binding: Hardcover
- Page Count: 204
- Publish Date: April 10 2025
- ISBN10: 9798992178418
- Language: English
-
Hopeful Mindsets for Veterans Workbook
$24.99 Add to cartThe Hopeful Mindsets for Veterans Workbook is designed specifically for veteran participants of the 8-module Hopeful Mindsets for Veterans program. This workbook equips veterans with the tools they ne
- Author: Goetzke, Kathryn
- Binding: Paperback
- Page Count: 68
- Publish Date: August 06 2024
- ISBN10: 1954531192
- Language: English
-
Instant Art History: From Cave Art to Pop Art
$22.00 Add to cartFrom the prehistoric cave paintings to Andy Warhol’s soup cans, this lively chronicle surveys the rich history of artistic expression. INSTANT ART HISTORY examines such geniuses as Michelangelo, da Vi… [more below]
- Author: Robinson, Walter
- Binding: Paperback
- Page Count: 256
- Publish Date: February 21 1995
- ISBN10: 0449906981
- Language: English
