Research
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Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch
$37.99 Add to cartAre you looking to establish a marketing and communications department from scratch?
Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession,
- Author: Kaabour, Marwa
- Binding: Paperback
- Page Count: 416
- Publish Date: February 01 2023
- ISBN10: 1761240730
- Language: English
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The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success
$19.99 Add to cartAs a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?
The Giant’s Ladder, by
- Author: Chabe, Elizabeth
- Binding: Paperback
- Page Count: 200
- Publish Date: January 23 2024
- ISBN10: 1642256021
- Language: English
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Selling in Tough Times: Secrets to Selling When No One Is Buying
$17.00 Add to cartTough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers’ needs, national tragedy–the list goes on and on. These types of changes can be extremely di… [more below]
- Author: Hopkins, Tom
- Binding: Paperback
- Page Count: 272
- Publish Date: February 07 2011
- ISBN10: 0446548138
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$16.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Paperback
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537379
- Language: English
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Find Your Market: Discover and Win Your Product’s Best Market Opportunity
$24.99 Add to cartA short, practical guide showing you how to find the right market for your product or innovation
The market a startup chooses to pursue has a significant influence on its odds of finding success.
Pick a
- Series: Lean B2B
- Author: Garbugli, Étienne
- Binding: Paperback
- Page Count: 200
- Publish Date: July 12 2023
- ISBN10: 1778074081
- Language: English
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Groundswell: The Unseen Wave of Business Growth
$33.33 Add to cartIf you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won’t provide long-term gains. It’s
- Author: Martin, Scott A.
- Binding: Hardcover
- Page Count: 372
- Publish Date: March 21 2023
- ISBN10: 1544539355
- Language: English
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Ageless: The New Science of Getting Older Without Getting Old
$19.00 Add to cart“A fascinating look at how scientists are working to help doctors treat the aging process itself, helping us all to lead longer, healthier lives.” –Sanjay Gupta, MD
Aging–not cancer, not heart disea- Author: Steele, Andrew
- Binding: Paperback
- Page Count: 352
- Publish Date: January 04 2022
- ISBN10: 0525566317
- Language: English
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Unofficial Ancestry.com Workbook: A How-To Manual for Tracing Your Family Tree on the #1 Genealogy Website
$23.00 Add to cartYour Step-by-Step Guide to Ancestry.com
Ancestry.com keeps growing, but how can you find your ancestors on the huge and ever-changing site? In this workbook, an essential companion to the Unofficial- Author: Hendrickson, Nancy
- Binding: Paperback
- Page Count: 192
- Publish Date: February 10 2017
- ISBN10: 1440349061
- Language: English
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The Maiden With The Mead
$45.00 Add to cartStudents of the Poetic Edda have long ignored a seemingly unassuming, yet most important mythical character: Namely the mead-offering Maiden that appears at the heart of many a myth and heroic legend.
- Author: Kvilhaug, Maria
- Binding: Paperback
- Page Count: 320
- Publish Date: September 22 2023
- ISBN10: 1959350064
- Language: English
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From Topic to Thesis: A Guide to Theological Research
$16.99 Add to cartWhile courses in Bible and theology typically require research papers, particularly at the graduate level, very few include training in research. Professors have two options: use valuable class time t
- Author: Kibbe, Michael
- Binding: Paperback
- Page Count: 153
- Publish Date: December 31 2015
- ISBN10: 0830851313
- Language: English
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Ausubel’s Meaningful Learning in Action
$31.58 Read moreAmerican psychologist and psychiatrist David Ausubel is well known for his famous quote:
“The most important single factor influencing learning is what the learner already knows. Ascertain this and te
- Author: Cottingham, Sarah
- Binding: Paperback
- Page Count: 128
- Publish Date: August 29 2023
- ISBN10: 1398341436
- Language: English
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Collecting Agates and Jaspers of North America
$24.99 Add to cartTreasures of the Earth
From the author of Collecting Rocks, Gems and Minerals and one of the leading agate collectors in the world, comes this comprehensive guide to collecting agates and jaspers, the- Author: Polk, Patti
- Binding: Paperback
- Page Count: 272
- Publish Date: December 09 2013
- ISBN10: 144023745X
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
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Equity in Data: A Framework for What Counts in Schools
$33.95 Add to cartBuilding a better data culture can be the path to better results and greater equity in schools. But what do we mean by data?
Your students are not just statistics. They aren’t simply a set of numbers o
- Author: Knips, Andrew
- Binding: Paperback
- Page Count: 180
- Publish Date: October 06 2022
- ISBN10: 1416631399
- Language: English
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Extreme Survival: Lessons from Those Who Have Triumphed Against All Odds (Survival Stories, True Stories)
$19.99 Read moreTo answer the question of why disasters happen and how some survive, Tougias interviewed over 100 people who survived against all odds, first chronicling their harrowing survival stories, and then dis… [more below]
- Author: Tougias, Michael
- Binding: Paperback
- Page Count: 222
- Publish Date: December 06 2022
- ISBN10: 1684810612
- Language: English
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Writing and Research: A Guide for Theological Students
$31.99 Add to cartWritten in a simple yet engaging style, Dr Kevin Smith applies his years of experience and expertise in scholarly writing and research in this one-volume guide. Perfect as an introduction for new and
- Author: Smith, Kevin Gary
- Binding: Paperback
- Page Count: 218
- Publish Date: September 30 2016
- ISBN10: 1783688955
- Language: English
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Multiplication Is for White People: Raising Expectations for Other People’s Children
$25.43 Add to cartFrom the MacArthur Award-winning education reformer and author of the bestselling Other People’s Children, a long-awaited new book on how to fix the persistent black/white achievement gap in America’s… [more below]
- Author: Delpit, Lisa
- Binding: Paperback
- Page Count: 256
- Publish Date: March 05 2013
- ISBN10: 1595588981
- Language: English
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Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers
$29.99 Add to cartMary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing
- Author: O’Brien, Mary Ann
- Binding: Hardcover
- Page Count: 208
- Publish Date: December 05 2023
- ISBN10: 9798887500201
- Language: English
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Pieces of the Action
$24.00 Read moreAn inside account of one of the most innovative R&D ecosystems of the 20th century, from the man who was at the center of it all.
Over a 60-year career in public affairs, Vannevar Bush–engineer, inve- Author: Bush, Vannevar
- Binding: Hardcover
- Page Count: 376
- Publish Date: June 28 2022
- ISBN10: 1953953204
- Language: English
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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
$20.99 Add to cartRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer c
- Author: Underhill, Paco
- Binding: Paperback
- Page Count: 320
- Publish Date: December 30, 2008
- ISBN10: 1416595244
- Language: English
