Richard Shotton
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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
$19.99 Read moreVoted #1 in the BBH World Cup of Advertising Books, 2018
Before you can influence decisions, you need to understand what driv
Winner of the Sales and Marketing Category at the 2019 Business Book Awards- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 202
- Publish Date: February 12 2018
- ISBN10: 085719609X
- Language: English
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Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands
$19.99 Add to cart“A book for the ages.” –Rory Sutherland, Author, Alchemy
How did the world’s best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets.- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 224
- Publish Date: September 30 2025
- ISBN10: 1804091324
- Language: English
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
$19.99 Read moreThe compelling new book by Richard Shotton, author of The Choice Factory
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle o- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 216
- Publish Date: March 28 2023
- ISBN10: 0857199749
- Language: English
