Al Ries

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two

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    There are laws of nature, so why shouldn’t there be laws of marketing?

    As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an

    • Author: Ries, Al
    • Binding: Paperback
    • Page Count: 160
    • Publish Date: April 27, 1994
    • ISBN10: 0887306667
    • Language: English
  • Positioning: The Battle for Your Mind

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    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind

    • Author: Ries, Al
    • Binding: Paperback
    • Page Count: 224
    • Publish Date: January 03, 2001
    • ISBN10: 0071373586
    • Language: English
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