Hopkins, Claude C.
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Scientific Advertising
$9.94 Add to cartGain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
- Author: Hopkins, Claude C.
- Binding: Paperback
- Page Count: 76
- Publish Date: February 14 2017
- ISBN10: 1684112869
- Language: English
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Scientific Advertising
$7.99 Add to cartClaude Hopkins, the father of modern advertising techniques, believed that “Advertising is salesmanship,” and as such it should be measurable and justify the results that it produced. In Scientific Ad… [more below]
- Author: Hopkins, Claude C.
- Binding: Paperback
- Page Count: 80
- Publish Date: April 01 2010
- ISBN10: 1607962365
- Language: English
