Jones, Carrie Melissa
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Building Brand Communities: How Organizations Succeed by Creating Belonging
$34.95 Read moreAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experi… [more below]
- Author: Jones, Carrie Melissa
- Binding: Hardcover
- Page Count: 288
- Publish Date: June 09 2020
- ISBN10: 1523086610
- Language: English
