James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.”
Author: James Twitchell
Binding Type: Paperback
Publisher: Crown Publishing Group (NY)
Published: 12/26/2001
Pages: 240
Weight: 0.99lbs
Size: 9.14h x 7.36w x 0.66d
ISBN: 9780609807231
Language: English
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