Advertising & Promotion
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
$19.99 Add to cartLearn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasiv
- Author: Goldstein, Noah J.
- Binding: Paperback
- Page Count: 272
- Publish Date: December 29, 2009
- ISBN10: 1416576142
- Language: English
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The Tipping Point: How Little Things Can Make a Big Difference
$21.99 Add to cartUncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian
- Author: Gladwell, Malcolm
- Binding: Paperback
- Page Count: 304
- Publish Date: January 07, 2002
- ISBN10: 0316346624
- Language: English
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Contagious: Why Things Catch on
$18.99 Add to cartThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert- Author: Berger, Jonah
- Binding: Paperback
- Page Count: 256
- Publish Date: May 03, 2016
- ISBN10: 1451686587
- Language: English
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Positioning: The Battle for Your Mind
$22.00 Add to cartThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: January 03, 2001
- ISBN10: 0071373586
- Language: English
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No B.S. Sales Success
$24.99 Add to cartStop making excuses and start closing sales–no matter the competition or the economy.
Join Dan Kennedy, Rob Graham, and Andrew Allan in the fully updated fifth edition of the iconic No B.S. Sales Succ
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 220
- Publish Date: February 10 2026
- ISBN10: 164201186X
- Language: English
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HOW TO MONETIZE YOUTUBE VIDEOSUltimate guidebook to help Youtubers make money, how to vlog like a professional and become the best influencer. Techniq
$19.25 Add to cartWhy Monetization on YouTube is the big question? Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment
- Author: Kargard, Donall
- Binding: Paperback
- Page Count: 126
- Publish Date: February 12 2021
- ISBN10: 1777330440
- Language: English
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It’s Not About You: Winning New Business In A Crowded Agency World
$20.00 Add to cartTo win more business, you must remember one thing: It’s Not About You.
In today’s market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But
- Author: Boehler, Stephen
- Binding: Paperback
- Page Count: 226
- Publish Date: January 20 2026
- ISBN10: 1965629075
- Language: English
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Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All
$19.00 Add to cartJames Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, P… [more below]
- Author: Twitchell, James
- Binding: Paperback
- Page Count: 240
- Publish Date: December 26 2001
- ISBN10: 0609807234
- Language: English
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
$14.99 Add to cartHarnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment b
- Author: Netzer, Allison
- Binding: Paperback
- Page Count: 182
- Publish Date: August 30 2022
- ISBN10: 1544531230
- Language: English
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Trust Is the Strategy: Building Your Law Firm’s Brand With Integrity
$17.99 Add to cart- Author: Hargroder, Megan
- Binding: Paperback
- Page Count: 150
- Publish Date: November 28 2025
- ISBN10: 9798330346561
- Language: English
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Ultimate Guide to Social Media Marketing: Master Today’s Top Platforms, Build Impactful Campaigns, Track and Improve Results
$26.99 Add to cartSocial media is always changing–but your goals aren’t. You need reach, visibility, and real results.
Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow… [more below]
- Series: Ultimate Guide
- Author: Butow, Eric
- Binding: Paperback
- Page Count: 376
- Publish Date: February 17 2026
- ISBN10: 1642011843
- Language: English
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Ogilvy on Advertising
$30.00 Add to cartA candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogi- Author: Ogilvy, David
- Binding: Paperback
- Page Count: 224
- Publish Date: March 12 1985
- ISBN10: 039472903X
- Language: English
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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
$19.99 Add to cartVoted #1 in the BBH World Cup of Advertising Books, 2018
Before you can influence decisions, you need to understand what driv
Winner of the Sales and Marketing Category at the 2019 Business Book Awards- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 202
- Publish Date: February 12 2018
- ISBN10: 085719609X
- Language: English
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Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands
$19.99 Add to cart“A book for the ages.” –Rory Sutherland, Author, Alchemy
How did the world’s best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets.- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 224
- Publish Date: September 30 2025
- ISBN10: 1804091324
- Language: English
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Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance
$30.00 Add to cartA deeply researched insider’s account of Google’s epic two-decade campaign to dominate online advertising by any means necessary.
Everyone knows Google as the world’s most iconic search engine. But ove
- Author: Paparo, Ari
- Binding: Hardcover
- Page Count: 368
- Publish Date: August 05 2025
- ISBN10: 9798891386174
- Language: English
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Fuck Cancer: My Story-Blowups with Bryan Adams, Breakouts in Production, and Battles with Cancer
$28.00 Add to cartA wild and crazy work and life story unlike anything you’ve ever read-until cancer fucked everything up
Jonathan Schwartz, a punk rock kid, cut his teeth in the entertainment in New York’s legendary Bo
- Author: Schwartz, Jonathan
- Binding: Hardcover
- Page Count: 140
- Publish Date: July 07 2025
- ISBN10: 1966981007
- Language: English
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Podcasting for Dummies
$29.99 Add to cartStep up to the mic and unleash your inner host with Podcasting For Dummies
Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secu
- Author: Morris, Tee
- Binding: Paperback
- Page Count: 368
- Publish Date: July 23 2024
- ISBN10: 1394264526
- Language: English
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
$47.00 Add to cartAttention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those withou
- Author: Walter, Ekaterina
- Binding: Paperback
- Page Count: 240
- Publish Date: January 08 2015
- ISBN10: 007182393X
- Language: English
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Socratic Selling
$35.00 Add to cartBuild a relationship with your customers and close the sale more surely.
The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authorit
- Author: Daley, Kevin
- Binding: Paperback
- Page Count: 192
- Publish Date: June 10 2023
- ISBN10: 1265780676
- Language: English
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Emotional Targeting: Win hearts. Boost sales. Own the market.
$19.99 Add to cartBusiness decisions are made with spreadsheets and logic.
…At least, that’s what we tell ourselves.
BUT the science says otherwise.
Every decision (even in B2B) is fundamentally emotional. Yet companie
- Author: Wolf, Talia
- Binding: Paperback
- Page Count: 128
- Publish Date: June 09 2025
- ISBN10: 9659325118
- Language: English
