Advertising & Promotion
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Positioning: The Battle for Your Mind
$22.00 Add to cartThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: January 03, 2001
- ISBN10: 0071373586
- Language: English
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HOW TO MONETIZE YOUTUBE VIDEOSUltimate guidebook to help Youtubers make money, how to vlog like a professional and become the best influencer. Techniq
$19.25 Add to cartWhy Monetization on YouTube is the big question? Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment
- Author: Kargard, Donall
- Binding: Paperback
- Page Count: 126
- Publish Date: February 12 2021
- ISBN10: 1777330440
- Language: English
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It’s Not About You: Winning New Business In A Crowded Agency World
$20.00 Add to cartTo win more business, you must remember one thing: It’s Not About You.
In today’s market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But
- Author: Boehler, Stephen
- Binding: Paperback
- Page Count: 226
- Publish Date: January 20 2026
- ISBN10: 1965629075
- Language: English
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Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All
$19.00 Add to cartJames Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, P… [more below]
- Author: Twitchell, James
- Binding: Paperback
- Page Count: 240
- Publish Date: December 26 2001
- ISBN10: 0609807234
- Language: English
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
$14.99 Add to cartHarnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment b
- Author: Netzer, Allison
- Binding: Paperback
- Page Count: 182
- Publish Date: August 30 2022
- ISBN10: 1544531230
- Language: English
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Ultimate Guide to Social Media Marketing: Master Today’s Top Platforms, Build Impactful Campaigns, Track and Improve Results
$26.99 Add to cartSocial media is always changing–but your goals aren’t. You need reach, visibility, and real results.
Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow… [more below]
- Series: Ultimate Guide
- Author: Butow, Eric
- Binding: Paperback
- Page Count: 376
- Publish Date: February 17 2026
- ISBN10: 1642011843
- Language: English
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Ogilvy on Advertising
$30.00 Add to cartA candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogi- Author: Ogilvy, David
- Binding: Paperback
- Page Count: 224
- Publish Date: March 12 1985
- ISBN10: 039472903X
- Language: English
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Emotional Targeting: Win hearts. Boost sales. Own the market.
$19.99 Add to cartBusiness decisions are made with spreadsheets and logic.
…At least, that’s what we tell ourselves.
BUT the science says otherwise.
Every decision (even in B2B) is fundamentally emotional. Yet companie
- Author: Wolf, Talia
- Binding: Paperback
- Page Count: 128
- Publish Date: June 09 2025
- ISBN10: 9659325118
- Language: English
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Badvertising: Polluting Our Minds and Fuelling Climate Chaos
$27.00 Read more**An Independent Book of the Month**
‘Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. With Ba
- Author: Simms, Andrew
- Binding: Hardcover
- Page Count: 272
- Publish Date: November 30 2023
- ISBN10: 0745349145
- Language: English
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
$20.00 Add to cartFrom the author of the award-winning The Master Switch, who coined the term “net neutrality”–a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the d… [more below]
- Author: Wu, Tim
- Binding: Paperback
- Page Count: 432
- Publish Date: September 19 2017
- ISBN10: 0804170045
- Language: English
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Lovemarks
$35.00 Read more“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and wit… [more below]
- Author: Roberts, Kevin
- Binding: Hardcover
- Page Count: 248
- Publish Date: December 01 2005
- ISBN10: 157687270X
- Language: English
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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
$30.00 Add to cartThe new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity
- Author: Sullivan, Luke
- Binding: Paperback
- Page Count: 416
- Publish Date: February 23 2022
- ISBN10: 1119819695
- Language: English
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The Power of Differentiation
$17.95 Add to cart“If you want to make history with your brand, read this book!” – Jonathan Randall, President of Mack Trucks North America
Two facts to consider. There are over 500,000 brands in 2,000 categories worldw
- Author: Labov, Barry
- Binding: Paperback
- Page Count: 214
- Publish Date: June 25 2024
- ISBN10: 1954676867
- Language: English
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The Hidden Persuaders
$16.95 Add to cart“One of the best books around for demystifying the deliberately mysterious arts of advertising.”–Salon
“Fascinating, entertaining and thought-stimulating.”–The New York Times Book Review
“A brisk, aut
- Author: Packard, Vance
- Binding: Paperback
- Page Count: 200
- Publish Date: July 01 2007
- ISBN10: 097884310X
- Language: English
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Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers
$16.99 Add to cartJeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stev… [more below]
- Author: Cox, Jeff
- Binding: Paperback
- Page Count: 256
- Publish Date: April 08 2010
- ISBN10: 0684856018
- Language: English
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Primalbranding: Create Belief Systems That Attract Communities
$17.99 Add to cart- Author: Hanlon, Patrick
- Binding: Paperback
- Page Count: 272
- Publish Date: May 16 2011
- ISBN10: 1451655312
- Language: English
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The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
$21.99 Add to cartThe Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and … [more below]
- Author: Bly, Robert W.
- Binding: Paperback
- Page Count: 288
- Publish Date: February 18 2020
- ISBN10: 1599186608
- Language: English
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How to Make Your Advertising Make Money
$19.99 Add to cartHow to Make Your Advertising Make Money by John Caples
In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in
- Author: Caples, John
- Binding: Paperback
- Page Count: 386
- Publish Date: June 14 2012
- ISBN10: 1607964619
- Language: English
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Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
$18.95 Read moreThe latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.
- Series: Cashvertising
- Author: Whitman, Drew Eric
- Binding: Paperback
- Page Count: 240
- Publish Date: October 02, 2023
- ISBN10: 1632652056
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$24.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Hardcover
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537360
- Language: English
