“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.”USA Today
Author: Al Ries, Jack Trout
Binding Type: Paperback
Publisher: McGraw-Hill Companies
Published: 11/22/1997
Pages: 224
Weight: 0.6lbs
Size: 8.10h x 5.50w x 0.68d
ISBN: 9780070527263
Language: English
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