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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

$28.00

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha… [more below]

  • Author: Sugarman, Joseph
  • Binding: Paperback
  • Page Count: 368
  • Publish Date: December 01 2006
  • ISBN10: 0470051248
  • Language: English
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SKU / Item #: 197765 Categories: , , Tags: , , , , , , , ,
By: Sugarman, Joseph

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author: Joseph Sugarman
Binding Type: Paperback
Publisher: Wiley
Published: 12/01/2006
Pages: 368
Weight: 1.33lbs
Size: 9.18h x 7.48w x 0.73d
ISBN: 9780470051245
Language: English

Author

Sugarman, Joseph
Binding

ISBN10

0470051248
ISBN13

9780470051245
Page Count

368
Published Date

December 01 2006
Language

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