NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.
Author: Jay Conrad Levinson
Binding Type: Paperback
Publisher: Harper Business
Published: 05/01/2007
Pages: 384
Weight: 1lbs
Size: 9.00h x 6.01w x 0.95d
ISBN: 9780618785919
Language: English
Reviews
There are no reviews yet.