Consumer Behavior
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible
$19.99 Add to cartHow To Double and Triple Your Sales in Any Market.
Understanding the “psychology of selling” is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that s
- Author: Tracy, Brian
- Binding: Paperback
- Page Count: 240
- Publish Date: July 16, 2006
- ISBN10: 0785288066
- Language: English
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
$19.99 Add to cartThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
“A marvelous book that is both thought provoking and highly e
- Author: Ariely, Dan
- Binding: Paperback
- Page Count: 384
- Publish Date: 1-May-10
- ISBN10: 0061353248
- Language: English
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Contagious: Why Things Catch on
$18.99 Add to cartThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert- Author: Berger, Jonah
- Binding: Paperback
- Page Count: 256
- Publish Date: May 03, 2016
- ISBN10: 1451686587
- Language: English
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Stickology: How to Build Unbreakable Connections with Employees and Customers for Life
$24.99 Add to cartWhat if the secret to business success wasn’t technology, strategy, or products, but the emotional connections you build with your people?
Stickology exposes the engagement deficit costing businesses t
- Author: Baer, Stephen
- Binding: Paperback
- Page Count: 192
- Publish Date: February 10 2026
- ISBN10: 9699592532
- Language: English
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The Age of Addiction: How Bad Habits Became Big Business
$20.00 Add to cart“A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”
“A
–Rod Phillips, author of Alcohol: A History- Author: Courtwright, David T.
- Binding: Paperback
- Page Count: 336
- Publish Date: January 19 2021
- ISBN10: 0674248228
- Language: English
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The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy
$30.00 Read moreA business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior
Why do people do what we do? To answer this question, many of us turn to psychology.- Author: Sweet, Oliver
- Binding: Hardcover
- Page Count: 320
- Publish Date: April 14 2026
- ISBN10: 1541705777
- Language: English
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Wanting: The Power of Mimetic Desire in Everyday Life
$19.00 Add to cart* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg‘s “52 New Books That Top Business Leaders Are Recommending” * Aleo Review of Books 2022 Book of the Year *
A- Author: Burgis, Luke
- Binding: Paperback
- Page Count: 304
- Publish Date: December 09 2025
- ISBN10: 1250266645
- Language: English
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High-Profit Selling: Win the Sale Without Compromising on Price
$22.99 Add to cartThis book teaches salespeople to rethink their approach to sales goals–so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquir
- Author: Hunter Csp, Mark
- Binding: Paperback
- Page Count: 272
- Publish Date: February 15 2012
- ISBN10: 0814420095
- Language: English
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
$14.99 Add to cartHarnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment b
- Author: Netzer, Allison
- Binding: Paperback
- Page Count: 182
- Publish Date: August 30 2022
- ISBN10: 1544531230
- Language: English
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Swiftynomics: How Women MasterMind and Redefine Our Economy
$26.95 Add to cartA feminist romp through pop culture that illuminates how women influence and shape the economy.
Taylor Swift isn’t just a pop megastar. She is a working women whose astounding accomplishments defy pa- Author: Heggeness, Misty L.
- Binding: Hardcover
- Page Count: 256
- Publish Date: January 27 2026
- ISBN10: 0520403118
- Language: English
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The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers
$19.99 Add to cartIf you want your brand to lead in loyalty and long-term impact, start by serving the consumers most brands miss.
Every day, millions of people make purchasing decisions based on more than just taste or
- Author: Graves, Amy
- Binding: Paperback
- Page Count: 200
- Publish Date: September 16 2025
- ISBN10: 1963549120
- Language: English
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The Winner’s Curse: Behavioral Economics Anomalies, Then and Now
$30.00 Add to cartNobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse.
Why do people cooperate wi- Author: Thaler, Richard H.
- Binding: Hardcover
- Page Count: 352
- Publish Date: October 21 2025
- ISBN10: 1982165111
- Language: English
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
$54.99 Add to cartWhen you depend on users to perform specific actions–like buying tickets, playing a game, or riding public transit–well-placed words are most effective. But how do you choose the right words? And ho
- Author: Podmajersky, Torrey
- Binding: Paperback
- Page Count: 214
- Publish Date: September 02 2025
- ISBN10: 109817433X
- Language: English
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The Golden Age of Bull$hit: The Bull$hit Paradox and the Ten No-BS Commandments
$16.99 Add to cartWe’re drowning in nonsense but starving for authenticity.
We live in an era flooded with spin, hype, and sensationalism, where the line between persuasion and deception has never been blurrier. In The
- Author: Tufano, Mario
- Binding: Paperback
- Page Count: 306
- Publish Date: September 09 2025
- ISBN10: 9798999204707
- Language: English
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Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands
$19.99 Add to cart“A book for the ages.” –Rory Sutherland, Author, Alchemy
How did the world’s best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets.- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 224
- Publish Date: September 30 2025
- ISBN10: 1804091324
- Language: English
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Developing Your Marketing Mindset: Real-World Lessons from Hospitality
$19.99 Add to cartYou should have a marketing mindset. Everyone should.
Developing Your Marketing Mindset: Real-World Lessons from Hospitality invites readers to see marketing not as pushing products, but as creating me
- Author: Lanz, Leora
- Binding: Paperback
- Page Count: 358
- Publish Date: August 07 2025
- ISBN10: 9798890793409
- Language: English
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Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales
$22.99 Add to cartFaster sales pitches won’t lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your customer’s buying process.
The biggest mistake salespeople m
- Author: Davis, Kevin
- Binding: Paperback
- Page Count: 272
- Publish Date: January 05 2011
- ISBN10: 0814416853
- Language: English
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Choose Wisely: Rationality, Ethics, and the Art of Decision-Making
$32.50 Add to cartA leading psychologist and philosopher challenge the shortcomings of rational choice theory–and propose a new framework for understanding decision-making
For many decision scientists, their starting- Author: Schwartz, Barry
- Binding: Hardcover
- Page Count: 296
- Publish Date: September 23 2025
- ISBN10: 0300283997
- Language: English
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The Overspent American
$16.99 Add to cartThe Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental “wish lists” of things to buy or get, a… [more below]
- Author: Schor, Juliet B.
- Binding: Paperback
- Page Count: 272
- Publish Date: September 25 2023
- ISBN10: 0060977582
- Language: English
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Citizens: Why the Key to Fixing Everything is All of Us
$20.00 Add to cart‘An underground hit’ – Best Politics Books, Financial Times
‘Jon has one of the few big ideas that’s easily applied‘ – Sam Conniff, Be More Pirate
‘A wonderful guide to how to be human in the 21st Centu
- Author: Alexander, Jon
- Binding: Paperback
- Page Count: 320
- Publish Date: December 12 2023
- ISBN10: 1912454882
- Language: English
