Consumer Behavior - General
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The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy
$30.00 Read moreA business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior
Why do people do what we do? To answer this question, many of us turn to psychology.- Author: Sweet, Oliver
- Binding: Hardcover
- Page Count: 320
- Publish Date: April 14 2026
- ISBN10: 1541705777
- Language: English
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Wanting: The Power of Mimetic Desire in Everyday Life
$19.00 Add to cart* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg‘s “52 New Books That Top Business Leaders Are Recommending” * Aleo Review of Books 2022 Book of the Year *
A- Author: Burgis, Luke
- Binding: Paperback
- Page Count: 304
- Publish Date: December 09 2025
- ISBN10: 1250266645
- Language: English
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The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers
$19.99 Add to cartIf you want your brand to lead in loyalty and long-term impact, start by serving the consumers most brands miss.
Every day, millions of people make purchasing decisions based on more than just taste or
- Author: Graves, Amy
- Binding: Paperback
- Page Count: 200
- Publish Date: September 16 2025
- ISBN10: 1963549120
- Language: English
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The Overspent American
$16.99 Add to cartThe Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental “wish lists” of things to buy or get, a… [more below]
- Author: Schor, Juliet B.
- Binding: Paperback
- Page Count: 272
- Publish Date: September 25 2023
- ISBN10: 0060977582
- Language: English
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Like: The Button That Changed the World
$32.00 Add to cartA riveting, insider’s look at the creation and evolution of the like button and what it reveals about innovation, business, and culture–and its profound impact on modern human interaction.
Over seven
- Author: Reeves, Martin
- Binding: Hardcover
- Page Count: 288
- Publish Date: April 29 2025
- ISBN10: 9.79889E+12
- Language: English
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The Cultural Intelligence Difference: Master the One Skill You Can’t Do Without in Today’s Global Economy
$19.99 Add to cartLearn how to master the one skill you can’t do without in today’s global economy.
As an award-winning author and global business leader, David Livermore applies his social science and cultural intellig
- Author: Livermore, David
- Binding: Paperback
- Page Count: 224
- Publish Date: September 06 2022
- ISBN10: 1400242622
- Language: English
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
$23.99 Add to cart“An immense scholarly feat.”-New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”–Esquire
With a New Afterword by the Authors. The b- Author: Oreskes, Naomi
- Binding: Paperback
- Page Count: 592
- Publish Date: March 04 2025
- ISBN10: 1639734643
- Language: English
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Hoodwinked: How Marketers Use the Same Tactics as Cults
$28.95 Add to cartPowerhouse marketing expert, narrator of Netflix’s Buy Now documentary, shows how today’s biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.
From viral legg
- Author: Einstein, Mara
- Binding: Hardcover
- Page Count: 296
- Publish Date: February 04 2025
- ISBN10: 1493086154
- Language: English
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Consumer Behavior
$110.00 Read moreConsumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or se… [more below]
- Author: Santos, Joao Heitor de Avila
- Binding: Paperback
- Page Count: 260
- Publish Date: January 10 2024
- ISBN10: 1774697130
- Language: English
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A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture
$40.00 Read more– This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation
– This book does not contain large, complex strat
- Author: Van Belleghem, Steven
- Binding: Paperback
- Page Count: 260
- Publish Date: November 29 2023
- ISBN10: 9401495467
- Language: English
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Solving the Price Is Right: How Mathematics Can Improve Your Decisions on and Off the Set of America’s Celebrated Game Show
$29.95 Read moreThe Price is Right is television’s longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts’ excited cat
- Author: Bergner, Justin L.
- Binding: Hardcover
- Page Count: 282
- Publish Date: March 15 2023
- ISBN10: 1633888517
- Language: English
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Irreplaceable: How to Create Extraordinary Places That Bring People Together
$28.00 Read moreAn Adam Grant Summer Reading Pick 2024
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the “Replacement Economy” led by the tech titans and retail gian- Author: Kelley, Kevin Ervin
- Binding: Hardcover
- Page Count: 256
- Publish Date: March 12 2024
- ISBN10: 1637744749
- Language: English
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
$29.32 Add to cartThe creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you w… [more below]
- Author: Ebster, Claus
- Binding: Paperback
- Page Count: 220
- Publish Date: March 05 2015
- ISBN10: 1631571125
- Language: English
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
$42.00 Add to cartThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to pr… [more below]
- Author: Zuboff, Shoshana
- Binding: Hardcover
- Page Count: 704
- Publish Date: January 15 2019
- ISBN10: 1610395697
- Language: English
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The Great Money Bubble: Protect Yourself from the Coming Inflation Storm
$27.99 Add to cart“I urge everyone to read this important new book.”–Ron Paul, Host of Ron Paul Liberty Report
Americans are facing sticker shock at every turn: from the gas pump to the grocery store and every kind of
- Author: Stockman, David A.
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 15 2022
- ISBN10: 1630062197
- Language: English
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
$27.99 Add to cartHow do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint p
- Author: Kander, Diana
- Binding: Hardcover
- Page Count: 158
- Publish Date: March 28 2023
- ISBN10: 1544536372
- Language: English
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
$30.00 Read moreThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
“A marvelous book… thought provoking and highly entertainin
- Author: Ariely, Dan
- Binding: Hardcover
- Page Count: 400
- Publish Date: May 19 2009
- ISBN10: 0061854549
- Language: English
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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–And How We Must Adapt
$25.00 Add to cartA landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 electi
- Author: Aral, Sinan
- Binding: Paperback
- Page Count: 416
- Publish Date: September 14, 2021
- ISBN10: 0593240405
- Language: English
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
$34.82 Add to cartIn an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers… [more below]
- Author: Ebster, Claus
- Binding: Paperback
- Page Count: 216
- Publish Date: July 21 2011
- ISBN10: 160649094X
- Language: English
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Larceny in the Aisles
$15.99 Add to cartAs a young grocery store manager back in the early nineties, Mark Scamman was involved with a variety of shoplifting incidents, approximately two hundred and fifty in his first five years in managemen
- Author: Scamman, Mark
- Binding: Paperback
- Page Count: 194
- Publish Date: July 01 2022
- ISBN10: 0578361574
- Language: English
