Consumer Behavior - General
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Phishing for Phools: The Economics of Manipulation and Deception
$19.95 Add to cartWhy the free-market system encourages so much trickery even as it creates so much good
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well- Author: Akerlof, George A.
- Binding: Paperback
- Page Count: 288
- Publish Date: August 16 2016
- ISBN10: 0691173028
- Language: English
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Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results
$44.99 Add to cartThis book teaches you how to answer these questions and more . . .
- How do you know whether a product change is an improvement?
- When is an improvement to a product a step too far?
- When might you be over-s
- Author: Anderson, David J.
- Binding: Paperback
- Page Count: 386
- Publish Date: January 18 2023
- ISBN10: 1960442007
- Language: English
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Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
$21.99 Add to cartIf you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi’s jeans their iconic allure, look no further–in Cool, Steven Quartz a
- Author: Quartz, Steven
- Binding: Paperback
- Page Count: 304
- Publish Date: April 12 2016
- ISBN10: 0374535930
- Language: English
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User Experience Design: A Practical Playbook to Fuel Business Growth
$34.00 Add to cartIgniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their w
- Author: Kantamneni, Satyam
- Binding: Paperback
- Page Count: 320
- Publish Date: May 10 2022
- ISBN10: 1119829208
- Language: English
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
$16.99 Add to cartHow do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint p
- Author: Kander, Diana
- Binding: Paperback
- Page Count: 158
- Publish Date: March 28 2023
- ISBN10: 1544536364
- Language: English
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The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society
$18.99 Read more*2021 Financial Times Best Book of the Year*
A bold exploration and call-to-arms over the widening gap between AI, automation, and big data–and our ability to deal with its effects
We are living in t- Author: Azhar, Azeem
- Binding: Paperback
- Page Count: 352
- Publish Date: March 07 2023
- ISBN10: 1635768276
- Language: English
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Misbehaving: The Making of Behavioral Economics
$35.00 Add to cartRichard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans–predictable, error-prone individuals. Misbehaving is his arresting, frequently hil
- Author: Thaler, Richard H.
- Binding: Hardcover
- Page Count: 432
- Publish Date: May 11 2015
- ISBN10: 0393080943
- Language: English
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Nudge
$28.00 Read moreAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
“If you’ve read Nudge and think you fully grasp the conce- Author: Thaler, Richard H.
- Binding: Hardcover
- Page Count: 384
- Publish Date: September 14 2021
- ISBN10: 0300262280
- Language: English
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Customer Experience Management: How to Design, Integrate, Measure and Lead
$29.50 Read moreWe are passing through a paradigm shift and surviving in this upcoming paradigm doesn’t seem possible through traditional marketing and management strategies. Today being brand is not a privilege any … [more below]
- Author: Tavsan, Nihat
- Binding: Paperback
- Page Count: 300
- Publish Date: May 07 2018
- ISBN10: 1934690953
- Language: English
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company
$19.99 Add to cartAs a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs w
- Author: McCulloch, Wayne
- Binding: Paperback
- Page Count: 344
- Publish Date: April 27 2021
- ISBN10: 1544516606
- Language: English
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The Antisocial Network: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
$19.99 Read moreNamed a Best Book of the Year by New York Post!
From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year– the David-vs.-Goliath GameStop short sque- Author: Mezrich, Ben
- Binding: Paperback
- Page Count: 304
- Publish Date: May 24, 2022
- ISBN10: 1538707578
- Language: English
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company
$28.99 Add to cartAs a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs w
- Author: McCulloch, Wayne
- Binding: Hardcover
- Page Count: 344
- Publish Date: April 7, 2021
- ISBN10: 1544516614
- Language: English
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Misbehaving: The Making of Behavioral Economics
$18.99 Add to cartNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans–predictable, error-prone individuals. Misbehaving is his arresting,
- Author: Thaler, Richard H.
- Binding: Paperback
- Page Count: 432
- Publish Date: June 14 2016
- ISBN10: 039335279X
- Language: English
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
$21.99 Add to cartThe acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini–“the foremost expert on effective persuasion” (Harvard Business Review)–explains how it’s not necessarily the mes
- Author: Cialdini, Robert
- Binding: Paperback
- Page Count: 432
- Publish Date: June 05, 2018
- ISBN10: 1501109804
- Language: English
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
$24.99 Add to cartThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to pr… [more below]
- Author: Zuboff, Shoshana
- Binding: Paperback
- Page Count: 704
- Publish Date: March 03 2020
- ISBN10: 1541758005
- Language: English
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Mixed Signals: How Incentives Really Work
$28.00 Read moreAn informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
“Getting [an] incen- Author: Gneezy, Uri
- Binding: Hardcover
- Page Count: 320
- Publish Date: March 21, 2023
- ISBN10: 0300255535
- Language: English
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
$30.00 Add to cartGreat leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception- Author: Reichheld, Fred
- Binding: Hardcover
- Page Count: 288
- Publish Date: 7-Dec-21
- ISBN10: 1647821789
- Language: English
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Dumb Money: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously P
$19.99 Add to cartFrom the author of the book that became the iconic The Social Network movie, here is the definitive take on one of the wildest stories ever — the David-vs.-Goliath GameStop short squeeze, a tale of f
- Author: Mezrich, Ben
- Binding: Paperback
- Page Count: 320
- Publish Date: January 01, 1970
- ISBN10: 1538759101
- Language: English
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
$35.00 Read more“A carefully researched work of intellectual history, and an urgently needed political analysis.” –Jane Mayer
“[A] scorching indictment of free market fundamentalism … and how we can change, before- Author: Oreskes, Naomi
- Binding: Hardcover
- Page Count: 576
- Publish Date: February 21 2023
- ISBN10: 1635573572
- Language: English
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
$30.00 Add to cartFrom New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, pola- Author: Mezrich, Ben
- Binding: Hardcover
- Page Count: 336
- Publish Date: November 07 2023
- ISBN10: 1538707594
- Language: English
