We are passing through a paradigm shift and surviving in this upcoming paradigm doesn’t seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?
Author: Nihat Tavsan, Can Erdem
Binding Type: Paperback
Publisher: Tasora Books
Published: 05/07/2018
Pages: 300
Weight: 0.9lbs
Size: 8.90h x 6.00w x 0.70d
ISBN: 9781934690956
Language: English







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