Consumer Behavior
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
$21.99 Add to cartThe acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini–“the foremost expert on effective persuasion” (Harvard Business Review)–explains how it’s not necessarily the mes
- Author: Cialdini, Robert
- Binding: Paperback
- Page Count: 432
- Publish Date: June 05, 2018
- ISBN10: 1501109804
- Language: English
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Invisible Influence: The Hidden Forces That Shape Behavior
$17.99 Add to cartIn Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat… [more below]
- Author: Berger, Jonah
- Binding: Paperback
- Page Count: 272
- Publish Date: June 20, 2017
- ISBN10: 1476759731
- Language: English
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
$24.99 Add to cartThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to pr… [more below]
- Author: Zuboff, Shoshana
- Binding: Paperback
- Page Count: 704
- Publish Date: March 03 2020
- ISBN10: 1541758005
- Language: English
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Mixed Signals: How Incentives Really Work
$28.00 Read moreAn informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
“Getting [an] incen- Author: Gneezy, Uri
- Binding: Hardcover
- Page Count: 320
- Publish Date: March 21, 2023
- ISBN10: 0300255535
- Language: English
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
$30.00 Add to cartGreat leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception- Author: Reichheld, Fred
- Binding: Hardcover
- Page Count: 288
- Publish Date: 7-Dec-21
- ISBN10: 1647821789
- Language: English
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Dumb Money: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously P
$19.99 Add to cartFrom the author of the book that became the iconic The Social Network movie, here is the definitive take on one of the wildest stories ever — the David-vs.-Goliath GameStop short squeeze, a tale of f
- Author: Mezrich, Ben
- Binding: Paperback
- Page Count: 320
- Publish Date: January 01, 1970
- ISBN10: 1538759101
- Language: English
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Flawless: Lessons in Looks and Culture from the K-Beauty Capital
$29.00 Add to cartOne of Porchlight’s Business Books of the Year One of Vox‘s Best Books of 2023 An NPR Book of the Day Required Reading from New York Post One of Nylon‘s 13 May Books to Add to Your Reading List One o… [more below]
- Author: Hu, Elise
- Binding: Hardcover
- Page Count: 384
- Publish Date: May 23 2023
- ISBN10: 0593184181
- Language: English
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
$35.00 Read more“A carefully researched work of intellectual history, and an urgently needed political analysis.” –Jane Mayer
“[A] scorching indictment of free market fundamentalism … and how we can change, before- Author: Oreskes, Naomi
- Binding: Hardcover
- Page Count: 576
- Publish Date: February 21 2023
- ISBN10: 1635573572
- Language: English
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Influence: The Psychology of Persuasion
$35.00 Add to cartThe foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, n
- Author: Cialdini, Robert B.
- Binding: Hardcover
- Page Count: 592
- Publish Date: May 04, 2021
- ISBN10: 0062937650
- Language: English
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
$30.00 Add to cartFrom New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, pola- Author: Mezrich, Ben
- Binding: Hardcover
- Page Count: 336
- Publish Date: November 07 2023
- ISBN10: 1538707594
- Language: English
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Hooked: How to Build Habit-Forming Products
$29.00 Add to cartRevised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us e- Author: Eyal, Nir
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 04 2014
- ISBN10: 1591847788
- Language: English
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This Is Marketing: You Can’t Be Seen Until You Learn to See
$27.00 Add to cart#1 Wall Street Journal Bestseller
Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, market- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 13 2018
- ISBN10: 0525540830
- Language: English
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The Jolt Effect: How High Performers Overcome Customer Indecision
$31.00 Add to cartFrom the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer is- Author: Dixon, Matthew
- Binding: Hardcover
- Page Count: 256
- Publish Date: September 20, 2022
- ISBN10: 0593538102
- Language: English
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Nudge: The Final Edition
$20.00 Add to cart*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition―revised and updated from cover to cover―of one of the most impo- Author: Thaler, Richard H.
- Binding: Paperback
- Page Count: 384
- Publish Date: August 03 2021
- ISBN10: 014313700X
- Language: English
