Business decisions are made with spreadsheets and logic.
…At least, that’s what we tell ourselves.
BUT the science says otherwise.
Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.
In Emotional Targeting, Talia Wolf shares her proven framework that’s helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn’t just evaluating features. They’re wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.
Inside this no-fluff playbook, you’ll discover how to:
– Uncover what your customers actually care about (hint: it’s not your features)
– Map emotional drivers to specific points across your customer journey
– Create experiences that feel both logical AND emotionally satisfying
With Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a product that becomes the obvious choice for the humans behind every spreadsheet.
Author: Talia Wolf
Binding Type: Paperback
Publisher: Emotion Sells Press
Published: 06/09/2025
Pages: 128
Weight: 0.34lbs
Size: 8.50h x 5.50w x 0.27d
ISBN: 9789659325115
Language: English
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