Hack The Buyer Brain

Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave – laying out a simple approach to sales and marketing that skyrockets profits.

Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once – and why some people never buy from you at all?

Simple: humans have evolved to survive, not buy – and most marketing doesn’t take human behaviour into consideration.

Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and – crucially – how you can use these new psychological insights to create and implement astonishingly effective customer journeys.

Kenda Macdonald isn’t just any marketer: her background in forensic psychology gives her a unique insight into how the buyer’s brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers.

She breaks down the latest neuroscience so you can:

• Find and attract perfect customers and keep them interested.
• Create a seamless buying process, so people don’t just buy your products and services, they do it with a massive grin on thier faces.
• Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).

Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.

Author: Kenda MacDonald
Binding Type: Paperback
Publisher: Kenda MacDonald
Published: 05/01/2019
Pages: 228
Weight: 0.61lbs
Size: 8.27h x 5.83w x 0.48d
ISBN: 9781912713950
Language: English

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