Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special.
For more on this book, visit www.howtotalktocustomers.com
Author: Diane Berenbaum, Tom Larkin
Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/30/2007
Pages: 224
Weight: 1.1lbs
Size: 9.30h x 7.10w x 0.80d
ISBN: 9780787987527
Language: English
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