A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals: – How to get a job in advertising– How to choose an agency for your product
– The secrets behind advertising that works
– How to write successful copy–and get people to read it
– Eighteen miracles of research
– What advertising can do for charities And much, much more.
Author: David Ogilvy
Binding Type: Paperback
Publisher: Vintage
Published: 03/12/1985
Pages: 224
Weight: 1.34lbs
Size: 9.70h x 7.40w x 0.58d
ISBN: 9780394729039
Language: English
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