The New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, author of the bestseller StumAuthor: Jonah Berger
Binding Type: Paperback
Publisher: Simon & Schuster
Published: 05/03/2016
Pages: 256
Weight: 0.5lbs
Size: 8.30h x 5.40w x 0.70d
ISBN: 9781451686586
Language: English







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