Marketing - General
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Time’s Up!: The Subscription Business Model for Professional Firms
$40.00 Read morePut values–and value–over volume with a professional services subscription model
Professional firms are built on relationships. But you wouldn’t know it by observing their predominant business model
- Author: Dunn, Paul
- Binding: Hardcover
- Page Count: 400
- Publish Date: November 22 2022
- ISBN10: 1119893526
- Language: English
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Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
$19.99 Add to cartWhat if you could protect your business against competitive inroads, once and for all?
Customer service experts Leonardo Inghilleri and Micah Solomon’s anticipatory customer service approach was first
- Author: Inghilleri, Leonardo
- Binding: Paperback
- Page Count: 192
- Publish Date: September 06 2022
- ISBN10: 140024272X
- Language: English
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A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – In One Book!
$24.99 Read more“Ultra-readable and illuminating […] essential for anyone involved in the marketing field” – LoveReading
This comprehensive, highly visual guide covers everything you can learn in a Marketing degre- Series: Degree in a Book #7
- Author: Jessup, John
- Binding: Paperback
- Page Count: 256
- Publish Date: March 01 2022
- ISBN10: 1398815055
- Language: English
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Legendeering: The Brand-New (But Tried and True) Video Communication Strategy to Humanize Your Business
$34.99 Read moreA new way to revolutionize your video marketing from two-time Emmy nominated Tom Langan.
Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle … [more below]
- Author: Langan, Tom
- Binding: Hardcover
- Page Count: 224
- Publish Date: January 15 2024
- ISBN10: 1955811482
- Language: English
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The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping
$32.99 Read moreThe Journey Mapping Playbook: A practical guide to preparing, facilitating and
unlocking the value of customer journey mappingA valuable guide in helping you build stronger customer experience progr
- Series: de Gruyter Business Playbooks
- Author: Angrave, Jerry
- Binding: Paperback
- Page Count: 156
- Publish Date: October 12 2020
- ISBN10: 3110641119
- Language: English
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Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
$21.95 Add to cartAward-winning speakers and faculty Ashley Budd and Dayana Kibilds reveal the secrets to email marketing success
Email is far from dead. With billions of emails sent to and from individuals around the
- Author: Budd, Ashley
- Binding: Paperback
- Page Count: 166
- Publish Date: August 20 2024
- ISBN10: 1632998653
- Language: English
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The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
$30.00 Add to cartThe updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate continue
- Author: Scott, David Meerman
- Binding: Paperback
- Page Count: 480
- Publish Date: August 20 2024
- ISBN10: 1394282168
- Language: English
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
$19.99 Add to cartThe architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire … [more below]
- Author: Collins, Marcus
- Binding: Paperback
- Page Count: 320
- Publish Date: September 10 2024
- ISBN10: 154170097X
- Language: English
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
$18.99 Add to cartNothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you
- Author: Schwartz, Eli
- Binding: Paperback
- Page Count: 262
- Publish Date: April 27 2021
- ISBN10: 1544519567
- Language: English
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Diffusion of Innovations, 5th Edition
$37.50 Add to cartNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Jour- Author: Rogers, Everett M.
- Binding: Paperback
- Page Count: 576
- Publish Date: August 16 2003
- ISBN10: 0743222091
- Language: English
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Bad Bitches and Power Pitches: For Women Entrepreneurs and Speakers Only
$19.99 Add to cartWarning What you’re about to read is a step-by-step guide to winning at the game of life. The stakes are high. So, read this only if you dare. Have you ever wondered what some women entrepreneurs and
- Author: Williams, Precious
- Binding: Paperback
- Page Count: 106
- Publish Date: October 28 2019
- ISBN10: 173339642X
- Language: English
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How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader Through Podcast Guesting
$24.00 Read moreHow to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business–all for little to no cost
The explosion of social media, AI-enabled online a- Author: Glogovac, Michelle
- Binding: Hardcover
- Page Count: 224
- Publish Date: January 19 2024
- ISBN10: 1265543623
- Language: English
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Loved: How to Rethink Marketing for Tech Products
$36.00 Add to cartMost tech companies get marketing wrong because they don’t know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and
- Series: Silicon Valley Product Group
- Author: Lauchengco, Martina
- Binding: Hardcover
- Page Count: 288
- Publish Date: April 12 2022
- ISBN10: 1119703646
- Language: English
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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
$18.00 Read moreA primer on the future of PR, marketing and advertising — now revised and updated with new case studies
“Forget everything you thought you knew about marketing and read this book. And then make every- Author: Holiday, Ryan
- Binding: Paperback
- Page Count: 176
- Publish Date: September 30 2014
- ISBN10: 1591847389
- Language: English
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Viral Hero: How To Build Viral Products, Turn Customers Into Marketers, And Achieve Superhuman Growth
$22.95 Add to cartIf you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur
- Author: Steffen, Travis
- Binding: Paperback
- Page Count: 428
- Publish Date: September 01 2019
- ISBN10: 1948080958
- Language: English
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Not Another Pair of Shoes: Building Your Brand’s Story and Purpose
$13.99 Add to cartThere are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same ap
- Author: Novicov, Alexander
- Binding: Paperback
- Page Count: 194
- Publish Date: May 18 2021
- ISBN10: 1914078969
- Language: English
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
$47.98 Add to cartNothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you
- Author: Schwartz, Eli
- Binding: Hardcover
- Page Count: 262
- Publish Date: March 30 2021
- ISBN10: 1544519575
- Language: English
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What Is Marketing?
$32.00 Add to cartSometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in
- Series: What Is?
- Author: Review, Harvard Business
- Binding: Paperback
- Page Count: 220
- Publish Date: October 01 2006
- ISBN10: 1422104605
- Language: English
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Contagious: Why Things Catch on
$28.99 Read moreThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert- Author: Berger, Jonah
- Binding: Hardcover
- Page Count: 256
- Publish Date: March 05 2013
- ISBN10: 1451686579
- Language: English
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
$21.99 Add to cartNATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing st… [more below]
- Author: Levinson, Jay Conrad
- Binding: Paperback
- Page Count: 384
- Publish Date: May 01 2007
- ISBN10: 0618785914
- Language: English
