Marketing - General
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Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales
$19.99 Add to cartThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the pow… [more below]
- Author: Cash, Paul
- Binding: Paperback
- Page Count: 216
- Publish Date: April 27 2021
- ISBN10: 178860251X
- Language: English
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Built to Fail: The Inside Story of Blockbuster’s Inevitable Bust
$29.99 Add to cartHow does an iconic brand die?
For more than two decades, Blockbuster was America’s favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every wee
- Author: Payne, Alan
- Binding: Hardcover
- Page Count: 270
- Publish Date: February 17 2021
- ISBN10: 1544517777
- Language: English
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Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
$24.95 Add to cartSEO is confusing–but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advic- Author: Hennessey, Jason
- Binding: Hardcover
- Page Count: 288
- Publish Date: August 08 2023
- ISBN10: 1639090169
- Language: English
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands
$31.00 Add to cartThe most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete
- Author: Smith, Kerry
- Binding: Hardcover
- Page Count: 224
- Publish Date: April 25 2016
- ISBN10: 1119145872
- Language: English
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Simply Put: Why Clear Messages Win–And How to Design Them
$21.95 Read moreStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs t- Author: Guttmann, Ben
- Binding: Paperback
- Page Count: 208
- Publish Date: October 10 2023
- ISBN10: 1523004681
- Language: English
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Differentiate or Die
$29.00 Add to cartA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina… [more below]
- Author: Trout, Jack
- Binding: Hardcover
- Page Count: 272
- Publish Date: March 01 2008
- ISBN10: 0470223391
- Language: English
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
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Kotler on Marketing: How to Create, Win, and Dominate Markets
$17.99 Add to cartPhilip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offe… [more below]
- Author: Kotler, Philip
- Binding: Paperback
- Page Count: 272
- Publish Date: April 19 2014
- ISBN10: 1476787905
- Language: English
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Brain Surfing: The Top Marketing Strategy Minds in the World
$19.95 Add to cartHeather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in
- Author: Lefevre, Heather
- Binding: Paperback
- Page Count: 214
- Publish Date: November 11 2015
- ISBN10: 0996854606
- Language: English
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StoryBranding 2.0
$17.95 Add to cartStorybranding 2.0: The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is
- Author: Signorelli, Jim
- Binding: Paperback
- Page Count: 296
- Publish Date: October 11 2022
- ISBN10: 1632996553
- Language: English
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
$28.00 Add to cartThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”–the groundbreaking concept that enables marketers to shape their message so that consum… [more below]
- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 1999
- ISBN10: 0684856360
- Language: English
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Content Is King: The Complete Guide to Writing Website Content That Sells
$24.99 Add to cartYour brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audienc
- Author: Briggs, Laura
- Binding: Paperback
- Page Count: 174
- Publish Date: April 11 2023
- ISBN10: 1642011177
- Language: English
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The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
$28.99 Read moreAs a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you can reach an audience, you must earn their trust. Unfort- Author: Witty, Adam
- Binding: Hardcover
- Page Count: 245
- Publish Date: May 16 2023
- ISBN10: 1955884862
- Language: English
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
$24.99 Add to cartGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto’s 80/20 rule specifically to sales and marketing. With a powerf
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 230
- Publish Date: August 13 2013
- ISBN10: 1599185059
- Language: English
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Selling the Invisible: A Field Guide to Modern Marketing
$18.99 Read moreSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro… [more below]
- Author: Beckwith, Harry
- Binding: Paperback
- Page Count: 272
- Publish Date: March 20 2012
- ISBN10: 0446672319
- Language: English
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Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets
$27.00 Read moreA revelatory guide on how to build, sustain and grow a brand.
A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song- Author: Johnson, Matt
- Binding: Hardcover
- Page Count: 240
- Publish Date: October 25, 2022
- ISBN10: 1541701674
- Language: English
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Compete Smarter, Not Harder
$24.00 Add to cartHow to compete in the right space for greater profitability and growth
The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the spe
- Author: Putsis, William
- Binding: Hardcover
- Page Count: 224
- Publish Date: November 04 2013
- ISBN10: 1118708717
- Language: English
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Fading Ads of Milwaukee
$24.99 Add to cartAcross the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery… [more below]
- Series: Fading Ads
- Author: Levin, Adam
- Binding: Paperback
- Page Count: 176
- Publish Date: February 10 2020
- ISBN10: 1467141984
- Language: English
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Aaker on Branding: 20 Principles That Drive Success
$17.95 Add to cart“Aaker on Branding” provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David … [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 220
- Publish Date: July 15 2014
- ISBN10: 1614488320
- Language: English
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A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business
$35.00 Read moreAn inspiring yet practical guide for transforming limitations into opportunities
A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business Now is a boo
- Author: Morgan, Adam
- Binding: Hardcover
- Page Count: 288
- Publish Date: January 20 2015
- ISBN10: 1118899016
- Language: English
