Marketing - General
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Marketing That Works for Small Business Budgets [Beyond Social Media]
$19.99 Add to cartMarch of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event production company in size, never cancelled a ticketed event, ran only profitable
- Author: Scheller, Stephanie
- Binding: Paperback
- Page Count: 150
- Publish Date: December 01 2023
- ISBN10: 0996228845
- Language: English
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Moving to Outcomes: Why Partnerships Are the Future of Marketing
$14.99 Add to cartFrom bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, su
- Author: Glazer, Robert
- Binding: Paperback
- Page Count: 224
- Publish Date: March 22 2022
- ISBN10: 1728261724
- Language: English
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
$16.95 Add to cartCreating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
- Author: Aaker, David
- Binding: Paperback
- Page Count: 190
- Publish Date: March 06 2018
- ISBN10: 1683506111
- Language: English
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The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level…and Beyond
$17.95 Read moreDo you want to do something amazing with your talents toward your life’s work? Use The Road to Your Best Stuff 2.0 to customize your way forward.
If you’re serious about making a real impact, dig in!
- Author: Williams, Mike
- Binding: Paperback
- Page Count: 141
- Publish Date: September 30 2021
- ISBN10: 980053447
- Language: English
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Blend Out: From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World
$29.99 Add to cartDO YOU BLEND OUT?
You’re skilled, you’re smart, and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. In BLEND OUT, Snappy- Author: Sofia, Robert
- Binding: Hardcover
- Page Count: 168
- Publish Date: September 14 2021
- ISBN10: 1950863921
- Language: English
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Obsessed: Building a Brand People Love from Day One
$28.00 Add to cartThe 2020 Porchlight Marketing & Sales Book of the Year
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new br- Author: Heyward, Emily
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 09 2020
- ISBN10: 0593084314
- Language: English
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
$17.95 Add to cartFor the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opport… [more below]
- Series: No B.S.
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 240
- Publish Date: November 13 2012
- ISBN10: 1599184508
- Language: English
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The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing!
$15.99 Add to cartEver feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start?
Start here.
If you’re looking for a boring business book, put this one do
- Author: Raebel, Lisa L.
- Binding: Paperback
- Page Count: 174
- Publish Date: February 14 2023
- ISBN10: 1957013524
- Language: English
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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
$29.99 Add to cartAre customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and futur… [more below]
- Author: Lina, Theresa M.
- Binding: Hardcover
- Page Count: 380
- Publish Date: May 18 2020
- ISBN10: 1544514360
- Language: English
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The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
$15.99 Add to cartThe ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Let’s face it–the business world today is nothing like- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 240
- Publish Date: May 18 2011
- ISBN10: 1440511845
- Language: English
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Your Messaging Sucks
$17.99 Add to cartThe gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution iss
- Author: Donlan, Kim R.
- Binding: Paperback
- Page Count: 242
- Publish Date: February 28 2023
- ISBN10: 9798986653013
- Language: English
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En El Marketing Como En El Amor
$18.95 Add to cartQue la primera impresión no sea la última
Qué tienen en común el marketing y el amor? Que si en ambos tomas el camino correcto, vivirás experiencias que te llenarán de felicidad, pero si te desv
- Author: C?rdenas, Estefan?a
- Binding: Paperback
- Page Count: 256
- Publish Date: October 24 2023
- ISBN10: 6075694773
- Language: Spanish
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Global Brand Power: Leveraging Branding for Long-Term Growth
$17.99 Add to cartThe branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the I- Series: Wharton Executive Essentials
- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 132
- Publish Date: March 05 2013
- ISBN10: 1613630263
- Language: English
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Built to Fail: The Inside Story of Blockbuster’s Inevitable Bust
$15.99 Add to cartHow does an iconic brand die?
For more than two decades, Blockbuster was America’s favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every wee
- Author: Payne, Alan
- Binding: Paperback
- Page Count: 270
- Publish Date: March 09 2021
- ISBN10: 1544517769
- Language: English
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Your First 1000 Copies
$14.99 Add to cart“If I could give an aspiring writer one piece of advice, it would be to read this book.” – Hugh Howey, New York Times best selling author of Wool
Imagine if you had a direct connection with thousands o
- Author: Grahl, Tim
- Binding: Paperback
- Page Count: 162
- Publish Date: September 09 2020
- ISBN10: 1645010317
- Language: English
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
$30.00 Add to cartIn this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will… [more below]
- Author: Aaker, David A.
- Binding: Paperback
- Page Count: 368
- Publish Date: March 24 2020
- ISBN10: 1982146524
- Language: English
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The Experience Economy
$28.00 Add to cartIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is … [more below]
- Author: Pine, B. Joseph
- Binding: Paperback
- Page Count: 400
- Publish Date: July 05 2011
- ISBN10: 1422161978
- Language: English
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Relationship Marketing: Successful Strategies for the Age of the Customer
$19.99 Add to cartFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate–and own–the market in the Age of the Customer.
- Author: McKenna, Regis
- Binding: Paperback
- Page Count: 256
- Publish Date: June 19 2006
- ISBN10: 0201622408
- Language: English
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Branding: A Very Short Introduction
$12.99 Add to cartBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millio… [more below]
- Series: Very Short Introductions
- Author: Jones, Robert
- Binding: Paperback
- Page Count: 144
- Publish Date: August 01 2017
- ISBN10: 0198749910
- Language: English
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Behavioral Science in the Wild
$47.93 Add to cartBehavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
- Series: Behaviorally Informed Organizations
- Author: Mazar, Nina
- Binding: Hardcover
- Page Count: 360
- Publish Date: May 15 2022
- ISBN10: 1487527519
- Language: English
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