Advertising & Promotion
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Building Brand Communities: How Organizations Succeed by Creating Belonging
$32.95 Read moreAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experi… [more below]
- Author: Jones, Carrie Melissa
- Binding: Hardcover
- Page Count: 288
- Publish Date: June 09 2020
- ISBN10: 1523086610
- Language: English
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Generation AI: Why Generation Alpha and the Age of AI Will Change Everything
$30.00 Add to cartA clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how art
- Author: Britton, Matt
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 2025
- ISBN10: 139430885X
- Language: English
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Sons in the Shadow: Surviving The Family Business As An SOB* (Son Of The Boss)
$49.95 Add to cartAn epic family saga. A story for the ages…
Written with great honesty and grace, Sons in the Shadow explores the quintessential American entrepreneur and the fascinating insights into the Park family
- Author: Park, Roy H., Jr.
- Binding: Hardcover
- Page Count: 634
- Publish Date: January 29 2025
- ISBN10: 193495683X
- Language: English
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The Social Anxiety Workbook for Work, Public & Social Life: Strategies to Decrease Shyness and Increase Confidence in Any Situation
$19.99 Add to cartThe Social Anxiety Workbook is the most accessible workbook for individuals with social anxiety to learn powerful strategies for overcoming fear, building confidence, and navigating everyday challenge
- Author: Shanley, David
- Binding: Paperback
- Page Count: 134
- Publish Date: December 25 2018
- ISBN10: 1641522496
- Language: English
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Hitmakers: How Brands Influence Culture
$40.99 Add to cartModern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter o
- Author: Andjelic, Ana
- Binding: Paperback
- Page Count: 220
- Publish Date: December 13 2024
- ISBN10: 1032874465
- Language: English
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Hoodwinked: How Marketers Use the Same Tactics as Cults
$28.95 Add to cartPowerhouse marketing expert, narrator of Netflix’s Buy Now documentary, shows how today’s biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.
From viral legg
- Author: Einstein, Mara
- Binding: Hardcover
- Page Count: 296
- Publish Date: February 04 2025
- ISBN10: 1493086154
- Language: English
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Market Your Business: Your Guide to Do-It-Yourself Marketing
$24.99 Add to cartDiscover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today’s ever-changing marketplace.
Succeeding in marketing your business goes beyond catch
- Author: McMurtry, Jeanette Maw
- Binding: Paperback
- Page Count: 240
- Publish Date: September 10 2024
- ISBN10: 1642011665
- Language: English
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Platform: Get Noticed in a Noisy World
$19.99 Add to cartHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.
Michael Hyatt learned to use his social media platform as the foundation for his own succ
- Author: Hyatt, Michael
- Binding: Paperback
- Page Count: 288
- Publish Date: February 28 2023
- ISBN10: 140023803X
- Language: English
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Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing
$35.00 Add to cartWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing gre… [more below]
- Author: Shaw, Mark
- Binding: Paperback
- Page Count: 240
- Publish Date: October 18 2022
- ISBN10: 1529420245
- Language: English
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Copywrong to Copywriter: A Practical Guide to Copywriting for Small Businesses, Small Organizations, Sole Traders, and Lone Rangers
$16.00 Read moreIf you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.
C
- Author: Ischia, Tait
- Binding: Paperback
- Page Count: 112
- Publish Date: April 04 2023
- ISBN10: 1957363304
- Language: English
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Storyselling for Financial Advisors
$40.00 Read moreLearn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections- Author: West, Scott
- Binding: Hardcover
- Page Count: 256
- Publish Date: January 12 2000
- ISBN10: 0793136644
- Language: English
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The Power of Nice: How to Conquer the Business World with Kindness
$20.00 Read moreLinda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog… [more below]
- Author: Thaler, Linda Kaplan
- Binding: Hardcover
- Page Count: 144
- Publish Date: September 19 2006
- ISBN10: 385518927
- Language: English
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Badvertising: Polluting Our Minds and Fuelling Climate Chaos
$27.00 Read more**An Independent Book of the Month**
‘Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. With Ba
- Author: Simms, Andrew
- Binding: Hardcover
- Page Count: 272
- Publish Date: November 30 2023
- ISBN10: 0745349145
- Language: English
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
$20.00 Add to cartFrom the author of the award-winning The Master Switch, who coined the term “net neutrality”–a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the d… [more below]
- Author: Wu, Tim
- Binding: Paperback
- Page Count: 432
- Publish Date: September 19 2017
- ISBN10: 0804170045
- Language: English
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Lovemarks
$35.00 Read more“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and wit… [more below]
- Author: Roberts, Kevin
- Binding: Hardcover
- Page Count: 248
- Publish Date: December 01 2005
- ISBN10: 157687270X
- Language: English
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All-American Ads of the 40s
$40.00 Add to cartAt the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of W
- Author: Wilkerson III, W. R.
- Binding: Hardcover
- Page Count: 640
- Publish Date: April 26 2023
- ISBN10: 3836588587
- Language: English
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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
$30.00 Add to cartThe new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity
- Author: Sullivan, Luke
- Binding: Paperback
- Page Count: 416
- Publish Date: February 23 2022
- ISBN10: 1119819695
- Language: English
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Buzzard Archives Volume 1: Advertising
$19.95 Read moreHe’s one of the most iconic characters in Cleveland history. From the mid-1970s to the late 1980s, there was hardly anyone in Northeast Ohio who didn’t recognize … the Buzzard.
Created in 1974 by ar
- Author: David, Helton
- Binding: Paperback
- Page Count: 94
- Publish Date: September 10 2024
- ISBN10: 1598511351
- Language: English
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The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
$30.00 Add to cartThe updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate continue
- Author: Scott, David Meerman
- Binding: Paperback
- Page Count: 480
- Publish Date: August 20 2024
- ISBN10: 1394282168
- Language: English
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The Power of Differentiation
$17.95 Add to cart“If you want to make history with your brand, read this book!” – Jonathan Randall, President of Mack Trucks North America
Two facts to consider. There are over 500,000 brands in 2,000 categories worldw
- Author: Labov, Barry
- Binding: Paperback
- Page Count: 214
- Publish Date: June 25 2024
- ISBN10: 1954676867
- Language: English
