Advertising & Promotion
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Start with the Story: Brand-Building in a Narrative Economy
$24.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Hardcover
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537360
- Language: English
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
$29.99 Add to cartRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continua
- Author: Rajamannar, Raja
- Binding: Hardcover
- Page Count: 240
- Publish Date: February 09 2021
- ISBN10: 1400223954
- Language: English
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Differentiate or Die
$29.00 Add to cartA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina… [more below]
- Author: Trout, Jack
- Binding: Hardcover
- Page Count: 272
- Publish Date: March 01 2008
- ISBN10: 0470223391
- Language: English
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
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Brain Surfing: The Top Marketing Strategy Minds in the World
$19.95 Add to cartHeather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in
- Author: Lefevre, Heather
- Binding: Paperback
- Page Count: 214
- Publish Date: November 11 2015
- ISBN10: 0996854606
- Language: English
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Monkee Business: The Revolutionary Made-For-TV Band
$19.66 Add to cartThe Monkees had everything-a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy… [more below]
- Author: Lefcowitz, Eric
- Binding: Paperback
- Page Count: 298
- Publish Date: March 11 2024
- ISBN10: 0943249007
- Language: English
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
$30.00 Add to cartRevised and updated for the first time since original publication!
Here is the 200,000-copy staple, praised by Warren Buffett as “a gem … I wish everyone at Berkshire would follow [Jack Mitchell’s]- Author: Mitchell, Jack
- Binding: Hardcover
- Page Count: 302
- Publish Date: June 11 2003
- ISBN10: 1401300340
- Language: English
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
$28.00 Add to cartThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”–the groundbreaking concept that enables marketers to shape their message so that consum… [more below]
- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 1999
- ISBN10: 0684856360
- Language: English
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Selling Creative – Advertising Men and Women in the Hall of Fame
$68.00 Add to cartAmericans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are an
- Author: Warlick, Mary E.
- Binding: Paperback
- Page Count: 324
- Publish Date: January 10 2023
- ISBN10: 0578895722
- Language: English
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Crystallizing Public Opinion
$12.95 Read moreFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written abou… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 144
- Publish Date: October 16 2019
- ISBN10: 0486836584
- Language: English
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Indispensable: How to Become the Company That Your Customers Can’t Live Without
$38.00 Add to cartA five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses h… [more below]
- Author: Calloway, Joe
- Binding: Hardcover
- Page Count: 240
- Publish Date: April 29 2005
- ISBN10: 0471703087
- Language: English
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
$28.00 Add to cartGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha… [more below]
- Author: Sugarman, Joseph
- Binding: Paperback
- Page Count: 368
- Publish Date: December 01 2006
- ISBN10: 0470051248
- Language: English
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Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients
$21.99 Add to cartThirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be … [more below]
- Author: Moynihan, Ray
- Binding: Paperback
- Page Count: 272
- Publish Date: June 23 2006
- ISBN10: 156025856X
- Language: English
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The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
$28.99 Read moreAs a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you can reach an audience, you must earn their trust. Unfort- Author: Witty, Adam
- Binding: Hardcover
- Page Count: 245
- Publish Date: May 16 2023
- ISBN10: 1955884862
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$25.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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From So What? to So Funded!: How nonprofits use stories to create impact and change the world
$18.00 Add to cartJane has dedicated her life’s work to a cause that matters. But something isn’t working, and Jane is having a hard time getting people to support the great work her organization does. They don’t seem
- Author: Gerber, Lisa
- Binding: Paperback
- Page Count: 150
- Publish Date: November 10 2021
- ISBN10: 9798985138504
- Language: English
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
$18.95 Add to cartThe definitive modern handbook for copywriting that gets you noticed and sells your products and services.
- Author: Edwards, Ray
- Binding: Paperback
- Page Count: 186
- Publish Date: February 16 2016
- ISBN10: 161448502X
- Language: English
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Fading Ads of Milwaukee
$24.99 Add to cartAcross the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery… [more below]
- Series: Fading Ads
- Author: Levin, Adam
- Binding: Paperback
- Page Count: 176
- Publish Date: February 10 2020
- ISBN10: 1467141984
- Language: English
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Permission Granted
$14.99 Add to cartDiscover how life changes when you give yourself permission! This book will take you through lessons, stories and experiences of what happens when we say yes to life and ourselves! When you grant your
- Author: Butler, Kate
- Binding: Paperback
- Page Count: 222
- Publish Date: March 31 2023
- ISBN10: 1957124776
- Language: English
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Building Better Brands: Essential Marketing Strategies for the Construction Industry
$29.99 Add to cartEver wish you could renovate your marketing strategy? Now you can.
In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want th
- Author: Mayfield, Elton
- Binding: Hardcover
- Page Count: 192
- Publish Date: January 09 2024
- ISBN10: 1642259322
- Language: English
