Advertising & Promotion
-
Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney
$25.00 Add to cartProceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.
IN NOVEMBER 1999, Hong Kon
- Author: Mehrmann, Tom
- Binding: Paperback
- Page Count: 278
- Publish Date: October 23 2018
- ISBN10: 9811189811
- Language: English
-
Steidlmayer on Markets: Trading with Market Profile
$105.00 Add to cartProven techniques for market profile users at any level
A “market profile” presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can … [more below]- Series: Wiley Trading #132
- Author: Steidlmayer, J. Peter
- Binding: Hardcover
- Page Count: 240
- Publish Date: December 06 2002
- ISBN10: 0471215562
- Language: English
-
The Market Maker’s Edge: A Wall Street Insider Reveals How To: Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and Te
$28.00 Add to cart“This book will let you see the little-known but effective trading tactics and methods of today’s top market makers.”–Technical Analysis of Stocks and Commodities
Active traders must get inside the h
- Author: Lukeman, Josh
- Binding: Paperback
- Page Count: 224
- Publish Date: March 17 2003
- ISBN10: 0071412743
- Language: English
-
The Anti-Capitalist Book of Fashion
$19.95 Add to cartThe award-winning classic on why we must revolutionise the fashion industry
*Selected by Emma Watson for her Ultimate Book List*Fashion is political. From the red carpets of the Met Gala to online fa
- Author: Hoskins, Tansy E.
- Binding: Paperback
- Page Count: 368
- Publish Date: August 20 2022
- ISBN10: 0745346618
- Language: English
-
Marketing Warfare
$22.00 Add to cart“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of succ
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: November 22 1997
- ISBN10: 0070527261
- Language: English
-
The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
$19.99 Read moreThe compelling new book by Richard Shotton, author of The Choice Factory
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle o- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 216
- Publish Date: March 28 2023
- ISBN10: 0857199749
- Language: English
-
Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
-
20th Century Classic Cars
$25.00 Add to cartTime-travel through the Automobile Age with a collection that puts you in the driver’s seat. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus pr
- Series: Bibliotheca Universalis
- Author: Patton, Phil
- Binding: Hardcover
- Page Count: 592
- Publish Date: December 22 2022
- ISBN10: 3836546159
- Language: English
-
Major Account Sales Strategy (Pb)
$31.00 Add to cartAn Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success
Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and serv
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 240
- Publish Date: June 12 2023
- ISBN10: 1265785570
- Language: English
-
101 Things I Learned(r) in Advertising School
$18.99 Add to cartProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even season… [more below]
- Series: 101 Things I Learned
- Author: Arrington, Tracy
- Binding: Hardcover
- Page Count: 216
- Publish Date: April 03 2018
- ISBN10: 045149671X
- Language: English
-
Full Circle Marketing: Transform Your Marketing & Turn Customers Into Evangelists
$9.95 Add to cartOver the pages of this Full Circle Marketing you’re going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two
- Author: Mullins, Wayne
- Binding: Paperback
- Page Count: 122
- Publish Date: September 13 2022
- ISBN10: 9798218058746
- Language: English
-
The Tipping Point: How Little Things Can Make a Big Difference
$30.00 Add to cartFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping poin… [more below]
- Author: Gladwell, Malcolm
- Binding: Hardcover
- Page Count: 288
- Publish Date: March 01 2000
- ISBN10: 0316316962
- Language: English
-
Influencer: Building Your Personal Brand in the Age of Social Media
$17.95 Add to cart“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
-Iskra Lawrence, Aerie Model and … [more below]- Author: Hennessy, Brittany
- Binding: Paperback
- Page Count: 272
- Publish Date: July 31 2018
- ISBN10: 0806538856
- Language: English
-
Reality in Advertising
$14.95 Add to cartRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on th… [more below]
- Author: Reeves, Rosser
- Binding: Paperback
- Page Count: 172
- Publish Date: July 20 2015
- ISBN10: 0982694148
- Language: English
-
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99 Add to cartThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Brandi
- Author: Ries, Al
- Binding: Paperback
- Page Count: 272
- Publish Date: September 17 2002
- ISBN10: 0060007737
- Language: English
-
Advertising Concept Book 3e: Think Now, Design Later
$31.95 Add to cartIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a comple
- Author: Barry, Pete
- Binding: Paperback
- Page Count: 296
- Publish Date: July 26 2016
- ISBN10: 0500292671
- Language: English
-
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
$35.00 Add to cartPut into practice today’s winning strategy for achieving success in high-end sales
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 224
- Publish Date: June 22 1996
- ISBN10: 0070522359
- Language: English
-
D&ad. the Copy Book
$25.00 Add to cartIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today–a bible for creative directors. D&AD and TASCHEN have jo
- Series: Bibliotheca Universalis
- Author: D&ad
- Binding: Hardcover
- Page Count: 544
- Publish Date: March 16 2018
- ISBN10: 3836568527
- Language: English
-
Branding: In Five and a Half Steps
$50.00 Read moreMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic,
- Author: Johnson, Michael
- Binding: Hardcover
- Page Count: 320
- Publish Date: November 15, 2016
- ISBN10: 0500518963
- Language: English
-
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
