Marketing
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Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
$29.00 Add to cartThe New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power–more information, more at stake, and more control over the sales process–than any time i
- Author: Blount, Jeb
- Binding: Hardcover
- Page Count: 320
- Publish Date: March 20 2017
- ISBN10: 1119312574
- Language: English
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
$19.99 Add to cartThe Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let’s admit it, they were not exactly poster boys for corporate America. In E… [more below]
- Author: Barnes, Barry
- Binding: Paperback
- Page Count: 256
- Publish Date: November 20 2012
- ISBN10: 0446583804
- Language: English
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Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
$32.00 Add to cartAward-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman’s theory of building cu- Author: Coleman, Joey
- Binding: Hardcover
- Page Count: 368
- Publish Date: April 03 2018
- ISBN10: 0735220034
- Language: English
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Zag: The #1 Strategy of High-Performance Brands
$32.99 Add to cartWhen everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier’s first book, THE BRAND GAP, but drills dee… [more below]
- Series: One-Off
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 192
- Publish Date: September 01 2006
- ISBN10: 0321426770
- Language: English
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Get Together: How to Build a Community with Your People
$23.00 Add to cartA practical and heartfelt guide to cultivating a community, online or IRL.
Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cul- Author: Richardson, Bailey
- Binding: Hardcover
- Page Count: 192
- Publish Date: August 20 2019
- ISBN10: 1732265194
- Language: English
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Let the Story Do the Work: The Art of Storytelling for Business Success
$19.99 Add to cartPeople forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.
For most, there’s nothing easy about cra
- Author: Choy, Esther
- Binding: Paperback
- Page Count: 256
- Publish Date: January 17 2023
- ISBN10: 1400239702
- Language: English
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The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
$27.00 Add to cartThe Wall Street Journal bestseller!
Comes with free online companion course
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 60 billion views on YouTube and helpe
- Author: Eves, Derral
- Binding: Hardcover
- Page Count: 352
- Publish Date: February 24 2021
- ISBN10: 1119716020
- Language: English
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Influencer: Building Your Personal Brand in the Age of Social Media
$17.95 Add to cart“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
-Iskra Lawrence, Aerie Model and … [more below]- Author: Hennessy, Brittany
- Binding: Paperback
- Page Count: 272
- Publish Date: July 31 2018
- ISBN10: 0806538856
- Language: English
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Reality in Advertising
$14.95 Add to cartRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on th… [more below]
- Author: Reeves, Rosser
- Binding: Paperback
- Page Count: 172
- Publish Date: July 20 2015
- ISBN10: 0982694148
- Language: English
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Do Open: How a Simple Email Newsletter Can Transform Your Business (and It Can)
$16.95 Read moreDiscover why the humble newsletter is pure and utter gold
How do you grow your business when you don’t have a marketing budget? How do you stand out in a busy world? And what if the answer is right in- Series: Do Books #15
- Author: Hieatt, David
- Binding: Paperback
- Page Count: 160
- Publish Date: May 02 2017
- ISBN10: 190797430X
- Language: English
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99 Add to cartThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Brandi
- Author: Ries, Al
- Binding: Paperback
- Page Count: 272
- Publish Date: September 17 2002
- ISBN10: 0060007737
- Language: English
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
$35.00 Add to cartPut into practice today’s winning strategy for achieving success in high-end sales
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 224
- Publish Date: June 22 1996
- ISBN10: 0070522359
- Language: English
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The Human Element: Overcoming the Resistance That Awaits New Ideas
$29.00 Add to cartWall Street Journal bestseller
Watch your most innovative ideas take flight by overcoming the forces that resist change
The Human Element is for anyone who wants to introduce a new idea or innovation i
- Author: Nordgren, Loran
- Binding: Hardcover
- Page Count: 256
- Publish Date: October 05, 2021
- ISBN10: 1119765048
- Language: English
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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
$35.00 Add to cartThe ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander C
- Author: Chernev, Alexander
- Binding: Hardcover
- Page Count: 432
- Publish Date: April 11 2023
- ISBN10: 1119906245
- Language: English
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Branding: In Five and a Half Steps
$50.00 Read moreMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic,
- Author: Johnson, Michael
- Binding: Hardcover
- Page Count: 320
- Publish Date: November 15, 2016
- ISBN10: 0500518963
- Language: English
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Creating Superfans: How to Turn Your Customers Into Lifelong Advocates
$27.00 Read moreSuperfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told th- Author: Hodak, Brittany
- Binding: Hardcover
- Page Count: 296
- Publish Date: January 10 2023
- ISBN10: 1774580780
- Language: English
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How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality
$24.99 Read more“Essential reading for today’s climate.”–Comic Book Legal Defense Fund
Made to Stick by Chip and Dan Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post- Author: Spitale, Samuel C.
- Binding: Paperback
- Page Count: 304
- Publish Date: October 25 2022
- ISBN10: 1683693086
- Language: English
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
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The Referral of a Lifetime: Never Make a Cold Call Again!
$24.95 Read moreYour Best Prospects Are Referred Prospects
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate … [more below]- Series: Ken Blanchard Series – Simple Truths Uplifting the Value of
- Author: Templeton, Tim
- Binding: Paperback
- Page Count: 208
- Publish Date: August 01 2016
- ISBN10: 1626568510
- Language: English
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Successful Business Plan: Secrets & Strategies
$99.99 Add to cartThe newest edition of the number one business plan guide of all time.
This essential step-by-step guide for anyone launching or expanding a business has been used by over two million entrepreneurs and
- Author: Abrams, Rhonda
- Binding: Paperback
- Page Count: 490
- Publish Date: October 3, 2023
- ISBN10: 1933895934
- Language: English
