Consumer Behavior
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Mixed Signals: How Incentives Really Work
$20.00 Add to cartAn informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
“Getting [an] incen- Author: Gneezy, Uri
- Binding: Paperback
- Page Count: 320
- Publish Date: March 26 2024
- ISBN10: 0300276745
- Language: English
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Generation AI: Why Generation Alpha and the Age of AI Will Change Everything
$30.00 Add to cartA clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how art
- Author: Britton, Matt
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 2025
- ISBN10: 139430885X
- Language: English
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Like: The Button That Changed the World
$32.00 Add to cartA riveting, insider’s look at the creation and evolution of the like button and what it reveals about innovation, business, and culture–and its profound impact on modern human interaction.
Over seven
- Author: Reeves, Martin
- Binding: Hardcover
- Page Count: 288
- Publish Date: April 29 2025
- ISBN10: 9.79889E+12
- Language: English
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The Cultural Intelligence Difference: Master the One Skill You Can’t Do Without in Today’s Global Economy
$19.99 Add to cartLearn how to master the one skill you can’t do without in today’s global economy.
As an award-winning author and global business leader, David Livermore applies his social science and cultural intellig
- Author: Livermore, David
- Binding: Paperback
- Page Count: 224
- Publish Date: September 06 2022
- ISBN10: 1400242622
- Language: English
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
$23.99 Add to cart“An immense scholarly feat.”-New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”–Esquire
With a New Afterword by the Authors. The b- Author: Oreskes, Naomi
- Binding: Paperback
- Page Count: 592
- Publish Date: March 04 2025
- ISBN10: 1639734643
- Language: English
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Hitmakers: How Brands Influence Culture
$40.99 Add to cartModern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter o
- Author: Andjelic, Ana
- Binding: Paperback
- Page Count: 220
- Publish Date: December 13 2024
- ISBN10: 1032874465
- Language: English
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Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies
$19.88 Add to cartAn essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today’s highly competitive and fast-paced market, busin
- Author: Yam, Irene
- Binding: Paperback
- Page Count: 260
- Publish Date: January 24 2025
- ISBN10: 9798991560399
- Language: English
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Oversubscribed: How to Get People Lining Up to Do Business with You
$24.99 Add to cartLearn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you
Are you constantly chasing customers? Why does
- Author: Priestley, Daniel
- Binding: Paperback
- Page Count: 320
- Publish Date: March 16 2020
- ISBN10: 0857088254
- Language: English
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Hoodwinked: How Marketers Use the Same Tactics as Cults
$28.95 Add to cartPowerhouse marketing expert, narrator of Netflix’s Buy Now documentary, shows how today’s biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.
From viral legg
- Author: Einstein, Mara
- Binding: Hardcover
- Page Count: 296
- Publish Date: February 04 2025
- ISBN10: 1493086154
- Language: English
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
$30.00 Add to cartA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology–from the pioneering expert on psychological targeting.
There are more pieces of digital data than ther
- Author: Matz, Sandra
- Binding: Hardcover
- Page Count: 240
- Publish Date: January 07 2025
- ISBN10: 1647826314
- Language: English
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American Bulk: Essays on Excess
$17.99 Add to cartAmericans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restauran
- Author: Mester, Emily
- Binding: Paperback
- Page Count: 240
- Publish Date: November 26 2024
- ISBN10: 1324035234
- Language: English
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Consumer Behavior
$110.00 Read moreConsumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or se… [more below]
- Author: Santos, Joao Heitor de Avila
- Binding: Paperback
- Page Count: 260
- Publish Date: January 10 2024
- ISBN10: 1774697130
- Language: English
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The Human Experience: How to Make Life Better for Your Customers and Create a More Successful Organization
$28.00 Read moreThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.
Leadership Book of the Year 2023, as awarded by the Institute of L- Author: Sills, John
- Binding: Paperback
- Page Count: 224
- Publish Date: April 04 2023
- ISBN10: 1399401734
- Language: English
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Design Thinking and Social Construction: A Practical Guide to Innovation in Research
$34.99 Read moreThe book introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative. It can be used by any professional and researcher who wants… [more below]
- Author: Camargo-Borges, Celiane
- Binding: Paperback
- Page Count: 208
- Publish Date: June 06 2023
- ISBN10: 9063696337
- Language: English
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Lovability: How to Build a Business That People Love and Be Happy Doing It
$24.95 Add to cartLove is the surprising emotion that company builders cannot afford to ignore.
Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Thin- Author: De Haaff, Brian
- Binding: Hardcover
- Page Count: 272
- Publish Date: April 25 2017
- ISBN10: 1626344035
- Language: English
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Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
$17.95 Read more2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — SOCIAL/POLITICAL CHANGE – 2022 ASJA ANNUAL WRITING AWARD WINNER — SERVICE – 2022 NAUTILUS BOOK AWARDS GOLD MEDALIST — SOCIAL CHANGE & SOCIAL JUSTICE… [more below]
- Author: Hester, Tanja
- Binding: Paperback
- Page Count: 368
- Publish Date: November 16 2021
- ISBN10: 1953295592
- Language: English
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Changing How We Choose: The New Science of Morality
$32.95 Read moreThe “new science of morality” that will change how we see each other, how we build our communities, and how we live our lives.
In Changing How We Choose, David Redish makes a bold claim: Science has “- Author: Redish, A. David
- Binding: Hardcover
- Page Count: 384
- Publish Date: December 06 2022
- ISBN10: 0262047365
- Language: English
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Rethinking Users: The Design Guide to User Ecosystem Thinking
$40.00 Read moreKnowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of “the user” is incomplete and based on… [more below]
- Author: Youngblood, Michael
- Binding: Hardcover
- Page Count: 112
- Publish Date: March 16 2021
- ISBN10: 9063695810
- Language: English
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Marketing 6.0: The Future Is Immersive
$28.00 Add to cartRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e
- Author: Kotler, Philip
- Binding: Hardcover
- Page Count: 256
- Publish Date: December 12 2023
- ISBN10: 1119835216
- Language: English
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A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture
$40.00 Read more– This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation
– This book does not contain large, complex strat
- Author: Van Belleghem, Steven
- Binding: Paperback
- Page Count: 260
- Publish Date: November 29 2023
- ISBN10: 9401495467
- Language: English
