Consumer Behavior
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Start with the Story: Brand-Building in a Narrative Economy
$24.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Hardcover
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537360
- Language: English
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
$29.99 Add to cartRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continua
- Author: Rajamannar, Raja
- Binding: Hardcover
- Page Count: 240
- Publish Date: February 09 2021
- ISBN10: 1400223954
- Language: English
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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
$18.00 Read moreWinner of the 800-CEO-READS Best Marketing Book of 2015
Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is ther- Author: Wilson, Craig
- Binding: Paperback
- Page Count: 280
- Publish Date: June 11 2019
- ISBN10: 1947856618
- Language: English
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
$24.99 Add to cartAs a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and
- Author: Fader, Peter
- Binding: Paperback
- Page Count: 218
- Publish Date: November 01 2022
- ISBN10: 161363160X
- Language: English
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
$34.82 Add to cartIn an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers… [more below]
- Author: Ebster, Claus
- Binding: Paperback
- Page Count: 216
- Publish Date: July 21 2011
- ISBN10: 160649094X
- Language: English
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Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
$28.00 Add to cartOptimize the customer experience via the cloud to gain a powerful competitive advantage
Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handboo
- Author: Berridge, Eric
- Binding: Hardcover
- Page Count: 272
- Publish Date: October 03 2016
- ISBN10: 1119326036
- Language: English
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
$28.00 Add to cartThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”–the groundbreaking concept that enables marketers to shape their message so that consum… [more below]
- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 1999
- ISBN10: 0684856360
- Language: English
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Where am I Wearing?
$18.95 Add to cartA journalist travels the world to trace the origins of our clothes
When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that w
- Series: Where Am I?
- Author: Timmerman, Kelsey
- Binding: Paperback
- Page Count: 304
- Publish Date: April 24 2012
- ISBN10: 1118277554
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$25.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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Can Capitalism Survive?: Creative Destruction and the Future of the Global Economy
$15.99 Add to cart“Schumpeter was the most farsighted of twentieth-century economists. His focus on capitalism and creative destruction made him the prophet of globalization.” — The Nation
In this new addition to the H
- Series: Harper Perennial Modern Thought
- Author: Schumpeter, Joseph A.
- Binding: Paperback
- Page Count: 208
- Publish Date: June 27 2023
- ISBN10: 0061928011
- Language: English
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Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
$17.99 Add to cartIf you don’t have a customer onboarding plan set up for your business, you’re losing customers and burning future revenues. It’s as simple as that.
Onboarding is the most important part of the custome
- Author: Weber, Donna
- Binding: Paperback
- Page Count: 224
- Publish Date: June 01 2021
- ISBN10: 1737073501
- Language: English
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Larceny in the Aisles
$15.99 Add to cartAs a young grocery store manager back in the early nineties, Mark Scamman was involved with a variety of shoplifting incidents, approximately two hundred and fifty in his first five years in managemen
- Author: Scamman, Mark
- Binding: Paperback
- Page Count: 194
- Publish Date: July 01 2022
- ISBN10: 0578361574
- Language: English
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The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye
$25.00 Add to cartEvery sale is made or lost in 60 seconds–make them count
Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you
- Author: Lorenzo, David V.
- Binding: Hardcover
- Page Count: 256
- Publish Date: July 18 2018
- ISBN10: 1119499763
- Language: English
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Phishing for Phools: The Economics of Manipulation and Deception
$19.95 Add to cartWhy the free-market system encourages so much trickery even as it creates so much good
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well- Author: Akerlof, George A.
- Binding: Paperback
- Page Count: 288
- Publish Date: August 16 2016
- ISBN10: 0691173028
- Language: English
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Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results
$44.99 Add to cartThis book teaches you how to answer these questions and more . . .
- How do you know whether a product change is an improvement?
- When is an improvement to a product a step too far?
- When might you be over-s
- Author: Anderson, David J.
- Binding: Paperback
- Page Count: 386
- Publish Date: January 18 2023
- ISBN10: 1960442007
- Language: English
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The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations
$18.99 Add to cartIssues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot.
By providing clear techniques, be
- Author: Gallagher, Richard
- Binding: Paperback
- Page Count: 208
- Publish Date: March 20 2013
- ISBN10: 0814431836
- Language: English
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
$10.99 Add to cartFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her
- Author: Beall, Anne E.
- Binding: Paperback
- Page Count: 144
- Publish Date: November 18 2022
- ISBN10: 9798985888447
- Language: English
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Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
$21.99 Add to cartIf you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi’s jeans their iconic allure, look no further–in Cool, Steven Quartz a
- Author: Quartz, Steven
- Binding: Paperback
- Page Count: 304
- Publish Date: April 12 2016
- ISBN10: 0374535930
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$32.48 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Paperback
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637421559
- Language: English
