Consumer Behavior
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Solving the Price Is Right: How Mathematics Can Improve Your Decisions on and Off the Set of America’s Celebrated Game Show
$29.95 Read moreThe Price is Right is television’s longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts’ excited cat
- Author: Bergner, Justin L.
- Binding: Hardcover
- Page Count: 282
- Publish Date: March 15 2023
- ISBN10: 1633888517
- Language: English
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Sell Without Selling Out: A Guide to Success on Your Own Terms
$16.95 Add to cartForget everything you learned about selling.
Persuasion is not a sales skill–it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers mak- Author: Paul, Andy
- Binding: Paperback
- Page Count: 192
- Publish Date: February 22 2022
- ISBN10: 1989603572
- Language: English
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
$18.00 Read more- Author: Hoffeld, David
- Binding: Paperback
- Page Count: 288
- Publish Date: February 08 2022
- ISBN10: 0143129333
- Language: English
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
$29.99 Read moreThe highly acclaimed manual for changing everyday habits-now in an all-newthird edition!
We are consuming resources and polluting our environment at a rate that is outstripping our planet’s ability
- Author: McKenzie-Mohr, Doug
- Binding: Paperback
- Page Count: 192
- Publish Date: February 01 2011
- ISBN10: 0865716420
- Language: English
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Behavioural Economics: A Very Short Introduction
$12.99 Add to cartTraditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish … [more below]
- Series: Very Short Introductions
- Author: Baddeley, Michelle
- Binding: Paperback
- Page Count: 144
- Publish Date: May 01 2017
- ISBN10: 019875499X
- Language: English
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
$31.00 Add to cartEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The
- Author: Dixon, Matthew
- Binding: Hardcover
- Page Count: 256
- Publish Date: September 12 2013
- ISBN10: 1591845815
- Language: English
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Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
$45.00 Read moreThe right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders f
- Author: Izaret, Jean-Manuel
- Binding: Hardcover
- Page Count: 432
- Publish Date: October 17 2023
- ISBN10: 1394190581
- Language: English
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Irreplaceable: How to Create Extraordinary Places That Bring People Together
$28.00 Read moreAn Adam Grant Summer Reading Pick 2024
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the “Replacement Economy” led by the tech titans and retail gian- Author: Kelley, Kevin Ervin
- Binding: Hardcover
- Page Count: 256
- Publish Date: March 12 2024
- ISBN10: 1637744749
- Language: English
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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption
$25.99 Read morePhysical retail isn’t dead–but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.
Digita- Author: Dennis, Steve
- Binding: Hardcover
- Page Count: 296
- Publish Date: April 13 2021
- ISBN10: 1928055923
- Language: English
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Laws of UX: Using Psychology to Design Better Products & Services
$55.99 Add to cartAn understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The mos
- Author: Yablonski, Jon
- Binding: Paperback
- Page Count: 183
- Publish Date: February 27 2024
- ISBN10: 1098146964
- Language: English
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Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart
$45.50 Read moreIf you can’t trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn’t the age of distrust — far from it.
In- Author: Botsman, Rachel
- Binding: Hardcover
- Page Count: 336
- Publish Date: November 14 2017
- ISBN10: 1541773675
- Language: English
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Web Accessibility Cookbook: Creating Inclusive Experiences
$65.99 Add to cartFrontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and other best practices. But the most fundamental aspect of creating websites is one
- Author: Matuzovic, Manuel
- Binding: Paperback
- Page Count: 382
- Publish Date: July 23 2024
- ISBN10: 1098145607
- Language: English
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Conformity: The Power of Social Influences
$15.00 Add to cartBestselling author Cass R. Sunstein reveals the appeal and the danger of conformity
We live in an era of tribalism, polarization, and intense social division–separating people along lines of religio- Author: Sunstein, Cass R.
- Binding: Paperback
- Page Count: 192
- Publish Date: May 21 2021
- ISBN10: 1479810177
- Language: English
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Design for How People Think: Using Brain Science to Build Better Products
$55.99 Add to cartUser experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your
- Author: Whalen, John
- Binding: Paperback
- Page Count: 236
- Publish Date: May 14 2019
- ISBN10: 1491985453
- Language: English
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic
$18.99 Add to cartNew York Times Bestseller
“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Su
- Series: P.S.
- Author: Ariely, Dan
- Binding: Paperback
- Page Count: 368
- Publish Date: May 17 2011
- ISBN10: 0061995045
- Language: English
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UX for Business: How to Design Valuable Digital Companies
$49.99 Add to cartMany UX designers are surprised to learn that much of the job isn’t about drawing things. It’s about knowing what to draw and how to convince people to build it. Whether you’re a one-person design tea
- Author: Marsh, Joel
- Binding: Paperback
- Page Count: 360
- Publish Date: January 09 2024
- ISBN10: 1098110595
- Language: English
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Clean: The New Science of Skin and the Beauty of Doing Less
$18.00 Add to cartNamed a Best Book of 2020 by NPR and Vanity Fair
One of Smithsonian‘s Ten Best Science Books of 2020
“A searching and vital explication of germ theory, social norms, and what the modern era is really d- Author: Hamblin, James
- Binding: Paperback
- Page Count: 304
- Publish Date: July 20 2021
- ISBN10: 0525538321
- Language: English
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Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
$55.99 Read moreCustomers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint the causes of these problems because they’re
- Author: Kalbach, James
- Binding: Paperback
- Page Count: 436
- Publish Date: December 29 2020
- ISBN10: 1492076635
- Language: English
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Crap: A History of Cheap Stuff in America
$20.00 Read moreCrap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much c… [more below]
- Author: Woloson, Wendy A.
- Binding: Paperback
- Page Count: 416
- Publish Date: October 19 2022
- ISBN10: 0226824071
- Language: English
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
$25.00 Add to cartIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers…. [more below]
- Author: Saad, Gad
- Binding: Hardcover
- Page Count: 374
- Publish Date: June 21 2011
- ISBN10: 1616144297
- Language: English
