Consumer Behavior
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Competing Against Luck: The Story of Innovation and Customer Choice
$32.00 Add to cartThe foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo
- Author: Christensen, Clayton M.
- Binding: Hardcover
- Page Count: 288
- Publish Date: October 04 2016
- ISBN10: 0062435612
- Language: English
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The Business of Joy: Untold Lessons from the Pandemic – What’s Next and How to Prepare
$19.99 Add to cartECONOMIC RECOVERY BEGINS WHEN JOY IS GREATER THAN FEAR
When the world stopped in March 2020 due to the Covid -19 virus, fear ruled the day. We think we know the story – we lived it. Yet, when you peel
- Author: Miller, Lisa W.
- Binding: Paperback
- Page Count: 182
- Publish Date: February 08 2023
- ISBN10: 1956914838
- Language: English
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
$29.32 Add to cartThe creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you w… [more below]
- Author: Ebster, Claus
- Binding: Paperback
- Page Count: 220
- Publish Date: March 05 2015
- ISBN10: 1631571125
- Language: English
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Wanting: The Power of Mimetic Desire in Everyday Life
$30.00 Add to cart* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg‘s “52 New Books That Top Business Leaders Are Recommending” * Aleo Review of Books 2022 Book of the Year *
A- Author: Burgis, Luke
- Binding: Hardcover
- Page Count: 304
- Publish Date: June 01 2021
- ISBN10: 1250262488
- Language: English
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
$42.00 Add to cartThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to pr… [more below]
- Author: Zuboff, Shoshana
- Binding: Hardcover
- Page Count: 704
- Publish Date: January 15 2019
- ISBN10: 1610395697
- Language: English
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The Great Money Bubble: Protect Yourself from the Coming Inflation Storm
$27.99 Add to cart“I urge everyone to read this important new book.”–Ron Paul, Host of Ron Paul Liberty Report
Americans are facing sticker shock at every turn: from the gas pump to the grocery store and every kind of
- Author: Stockman, David A.
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 15 2022
- ISBN10: 1630062197
- Language: English
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The Hidden Persuaders
$16.95 Add to cart“One of the best books around for demystifying the deliberately mysterious arts of advertising.”–Salon
“Fascinating, entertaining and thought-stimulating.”–The New York Times Book Review
“A brisk, aut
- Author: Packard, Vance
- Binding: Paperback
- Page Count: 200
- Publish Date: July 01 2007
- ISBN10: 097884310X
- Language: English
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Good Services: How to Design Services That Work
$23.00 Add to cartService design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a “good” service … [more below]
- Author: Downe, Louise
- Binding: Paperback
- Page Count: 192
- Publish Date: March 03 2020
- ISBN10: 9063695438
- Language: English
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
$27.99 Add to cartHow do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint p
- Author: Kander, Diana
- Binding: Hardcover
- Page Count: 158
- Publish Date: March 28 2023
- ISBN10: 1544536372
- Language: English
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
$30.00 Read moreThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
“A marvelous book… thought provoking and highly entertainin
- Author: Ariely, Dan
- Binding: Hardcover
- Page Count: 400
- Publish Date: May 19 2009
- ISBN10: 0061854549
- Language: English
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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–And How We Must Adapt
$25.00 Add to cartA landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 electi
- Author: Aral, Sinan
- Binding: Paperback
- Page Count: 416
- Publish Date: September 14, 2021
- ISBN10: 0593240405
- Language: English
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Customer Service Training 101: Quick and Easy Techniques That Get Great Results
$26.99 Add to cartThis invaluable resource is the training manual you need to give your employees the thorough training, review, and–if necessary–overhaul they need in the vitally important area of customer service.
I
- Author: Evenson, Renee
- Binding: Paperback
- Page Count: 240
- Publish Date: December 14 2017
- ISBN10: 0814438911
- Language: English
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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
$30.00 Add to cartThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was… [more below]- Author: Ellis, Sean
- Binding: Hardcover
- Page Count: 320
- Publish Date: April 25 2017
- ISBN10: 045149721X
- Language: English
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
$18.99 Add to cartNew York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral ec
- Author: Ariely, Dan
- Binding: Paperback
- Page Count: 288
- Publish Date: November 06 2018
- ISBN10: 0062651218
- Language: English
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Arriving Today: From Factory to Front Door — Why Everything Has Changed about How and What We Buy
$29.99 Read moreShortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public Affairs
The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phras
- Author: Mims, Christopher
- Binding: Hardcover
- Page Count: 336
- Publish Date: September 14, 2021
- ISBN10: 006298795X
- Language: English
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Mindstuck: Mastering the Art of Changing Minds
$29.95 Read moreWe’re told you can lead a horse to water, but you can’t make it drink.
But what if this is not true?
Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they’d r
- Author: McQueen, Michael
- Binding: Hardcover
- Page Count: 304
- Publish Date: December 05 2023
- ISBN10: 1637557396
- Language: English
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Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
$27.99 Add to cartIf you don’t have a customer onboarding plan set up for your business, you’re losing customers and burning future revenues. It’s as simple as that.
Onboarding is the most important part of the custome
- Author: Weber, Donna
- Binding: Hardcover
- Page Count: 224
- Publish Date: June 01 2021
- ISBN10: 173707351X
- Language: English
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Scientific Advertising
$9.94 Add to cartGain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
- Author: Hopkins, Claude C.
- Binding: Paperback
- Page Count: 76
- Publish Date: February 14 2017
- ISBN10: 1684112869
- Language: English
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Contagious: Why Things Catch on
$28.99 Read moreThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert- Author: Berger, Jonah
- Binding: Hardcover
- Page Count: 256
- Publish Date: March 05 2013
- ISBN10: 1451686579
- Language: English
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
$21.99 Add to cartNATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing st… [more below]
- Author: Levinson, Jay Conrad
- Binding: Paperback
- Page Count: 384
- Publish Date: May 01 2007
- ISBN10: 0618785914
- Language: English
